The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting around 1300 conservation and environmental projects around the world. With the mission” to halt and reverse the destruction of our environment”, WWF is trying hard to make this world a better place.

To WWF, what’s important is to get their message passed to the public, and to arise the public awareness of the importance of protecting the nature. That’s why they rely heavily on advertisement. What we have collected here are some of the most powerful and eye-catching ads of WWF. They are all creative and well executed, and the message is clear. What it takes a make a great ads? Maybe you can learn something from the ads below.

Turning off your TV, stereo and computer when not using them

Recycling glass, plastic, cardboard and paper

Choosing a hybrid or fuel efficient car

When you leave the light on, you’re not the only one who pays.

If we don’t stop global warming, nature will.

If we don’t stop global warming, nature will.

For once, the dark side saves the planet.

You can’t afford to be slow in an emergency. Act now for the planet.

You can’t afford to be slow in an emergency. Act now for the planet.

You can’t afford to be slow in an emergency. Act now for the planet.

Give a hand to wildlife.

Give a hand to wildlife.

Give a hand to wildlife.

For a living planet.

For a living planet.

Nature can’t be recycled.

Nature can’t be recycled.

Our life at the cost of theirs?

Our life at the cost of theirs?

Today on the coast of Galicia. Tomorrow on your plate.

Don’t buy exotic animal souvenirs.


The fate of the Indian Barasingha lies in your hands.

The fate of the Blue whale lies in your hands.


Save endangered animals before they disappear in front of your eyes.

Before it’s too late.

Deforestation in China threatens Giant pandas.

15km2 of rain forest disappears every minute.

Forests for life.

A single golf course sucks away 15.000 m3 of water!


Save trees. Save wildlife.

(Left)Stop climate change before it changes you.

(Right)The par: 200.000 trees! Building a single course puts thousands of trees at stake. Take action. Help us stop them.

A single tin of paint can pollute millions of litres of water.

A single can of dissolvent pollute millions of litres of water.

Save the world with a few coins. Donate at WWF.at

Save the world with a few coins. Donate at WWF.at

Save his life, save yourself.

Save his life, save yourself.

We are all together. Do your bit.

The future is man made.

The future is man made.

(Left)The first signs of global warming are now clealy visible.

(Right)Polluted river water kills as many people as a nuclear explosion.