Parisian artist Christophe Guinet, working under the pseudonym Mr. Plant, creates the NIKE slogan with his plant-shoes project “just grow it”. Christophe grows Nike rather than do it. He use organic materials like plants, tree bark, seeds, soil, fungus, and moss to cultivate plant shoes that ask the viewer to rediscover the beauty in nature.

This stunning collection combines Guinet’s love of plants and his fascination with all things relating to urban culture. Guinet says, “This is an invitation for all of us to contemplate, to rediscover the beauty of a single seed of a wild grass, the delicacy of a flower, or the smell of the foam.”

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