Acknowledge and accept<\/strong><\/h2>\nIf someone has made their mind to unsubscribe from your brand and emails, they want it to happen as soon as they click on that link. Sending them an \u201chonor the request within 10 days\u201d won\u2019t do you any good. Keep the unsubscription process short and crisp. It would save your brand from those infuriating spam reports.<\/p>\n
If you are having a hard time getting over the unsubscribes for your brand, then seeking professional assistance like Marketo certified associates or Mailchimp email experts would be a significant boost to campaigns\u2019 planning and execution.<\/p>\n
Giving a break<\/strong><\/h2>\nWith so much going on around the world right now and with email exchange rates skyrocketing through the roof, it\u2019s entirely possible that people might want to hear less of your brand and its deals. They might just want to have a short break without really cutting it off. If you play the game on \u2018everything or nothing\u2019 rules, then you might be in trouble.<\/p>\n
Be flexible with your subscribers. Give them the options apart from the unsubscribe button as well. Suppose they are left with no choice other than unsubscribing completely. In that case, your brand might lose some valuable customers (or future customers) who actually wanted to stay along and know about your brand but couldn\u2019t. So, it\u2019s imperative to provide them with opt-down options (with reduced email frequencies, selective updates) instead of opt-out. This way, you can reduce the number of unsubscribes for your brand by giving your subscribers the power to choose the type and amount of information they want to be served.<\/p>\n
Can\u2019t think of enough ways to strike the right chord with your subscribers (or ex-subscribers in this case)? Don\u2019t worry, tried and tested methods like Salesforce email templates and Pardot email templates<\/a> cover every aspect of your email marketing campaign. They are kind of breakup ninjas!<\/p>\nNow, let\u2019s have a look at this email from BetaList. Observe the overall tonality and then how they bring the point home of cutting down the frequency of emails from daily to weekly. Not just the option of cutting down, but the messaging which you deliver along with that option also matters a lot.<\/p>\n
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Source: <\/em>Really Good Emails<\/em><\/a><\/p>\nSecond chances<\/strong><\/h2>\nSometimes breakups are just mistakes, miscommunications for that matter. Sometimes subscribers accidentally click that unsubscribe button while going through the mails. Giving them a chance to resubscribe will make them hop on board again instantly. If you don\u2019t feature a resubscribe link, then those people might not find a way back, and you would end up losing subscribers for your brand.<\/p>\n
This example from Best Made mentioned below is exactly what I am talking about. Notice how simple the conversation has been kept\u2014a precise example of how to get those subscribers back<\/p>\n
With so much going on around the world right now and with email exchange rates skyrocketing through the roof, it\u2019s entirely possible that people might want to hear less of your brand and its deals. They might just want to have a short break without really cutting it off. If you play the game on \u2018everything or nothing\u2019 rules, then you might be in trouble.<\/p>\n
Be flexible with your subscribers. Give them the options apart from the unsubscribe button as well. Suppose they are left with no choice other than unsubscribing completely. In that case, your brand might lose some valuable customers (or future customers) who actually wanted to stay along and know about your brand but couldn\u2019t. So, it\u2019s imperative to provide them with opt-down options (with reduced email frequencies, selective updates) instead of opt-out. This way, you can reduce the number of unsubscribes for your brand by giving your subscribers the power to choose the type and amount of information they want to be served.<\/p>\n
Can\u2019t think of enough ways to strike the right chord with your subscribers (or ex-subscribers in this case)? Don\u2019t worry, tried and tested methods like Salesforce email templates and Pardot email templates<\/a> cover every aspect of your email marketing campaign. They are kind of breakup ninjas!<\/p>\n Now, let\u2019s have a look at this email from BetaList. Observe the overall tonality and then how they bring the point home of cutting down the frequency of emails from daily to weekly. Not just the option of cutting down, but the messaging which you deliver along with that option also matters a lot.<\/p>\n Source: <\/em>Really Good Emails<\/em><\/a><\/p>\n Sometimes breakups are just mistakes, miscommunications for that matter. Sometimes subscribers accidentally click that unsubscribe button while going through the mails. Giving them a chance to resubscribe will make them hop on board again instantly. If you don\u2019t feature a resubscribe link, then those people might not find a way back, and you would end up losing subscribers for your brand.<\/p>\n This example from Best Made mentioned below is exactly what I am talking about. Notice how simple the conversation has been kept\u2014a precise example of how to get those subscribers back<\/p>\n<\/p>\nSecond chances<\/strong><\/h2>\n
![](\"https:\/\/cdn.thedesigninspiration.com\/wp-content\/uploads\/sites\/3\/2020\/11\/word-image-1.png\")
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