![\"\"](\"https:\/\/cdn.thedesigninspiration.com\/wp-content\/uploads\/sites\/3\/2020\/11\/4f64449b8f51849c864a09edc287-1436185-1-1024x806.jpg\")
<\/p>\n<\/p>\n
<\/p>\n
Even the most experienced business owners can make the mistake of believing that their brand identity consists of nothing more than a name and logo. In truth, however, a brand is so much more than that. Your company\u2019s brand communicates who your company is, what it does and how it does it, and establishes trust and credibility with both your customers and stakeholders.\u00a0\u00a0<\/span><\/p>\n An\u00a0<\/span>effective brand identity is crucial<\/span><\/a>, but it doesn\u2019t and shouldn\u2019t remain static. As your company evolves, your key messaging needs to evolve with it.\u00a0\u00a0<\/span><\/p>\n Rebranding is essentially the process of giving your company\u2019s brand identity an overhaul. This can cover things like developing a new company logo, revamping marketing materials and advertising campaigns, launching an updated website, or even changing a company name entirely.\u00a0\u00a0<\/span><\/p>\n Rebranding can completely transform any ailing business, especially one that is experiencing difficulties differentiating from the competition, or struggling to modernise and improve their reputation.\u00a0\u00a0<\/span><\/p>\n As briefly touched on above, brand identity isn\u2019t static, it needs to shift and grow as the business shifts and grows. Even the world’s most established companies will go through numerous brand overhauls as they attempt to reach new demographics or launch new products and services.\u00a0\u00a0<\/span><\/p>\n The key aim behind any rebrand is, first and foremost, to stay competitive, but there can be many reasons why a business will choose to overhaul key messaging (sometimes multiple times) during its lifecycle including:\u00a0\u00a0<\/span><\/p>\n In the 21st century alone, countless businesses have undertaken a complete brand rehaul, many of which have completely transformed their success. Did you know, for example, that Google was once called BackRub? It\u2019s hard to imagine BackRub becoming one of the world\u2019s most profitable and ubiquitous tech companies! Then, there have been subtle market repositionings,\u00a0<\/span>perfectly demonstrated by luxury brand Burberry<\/span><\/a>\u00a0as it rescued itself from chav culture with the addition of Christopher Bailey and Kate Moss.\u00a0\u00a0<\/span><\/p>\n More recently the following companies have shown just how to get a brand overhaul right:\u00a0\u00a0<\/span><\/p>\n The ubiquitous domain registrar and web hosting company has been a key fixture on the web since the late 90s. And their previous logo really made that clear. With two different fonts, five different colours, and a ginger-haired mascot who bared more than a passing resemblance to 90s Grunge kid Seth Green, it was, quite frankly, a bit of a mess.\u00a0\u00a0<\/span><\/p>\n Their new logo, however, is much more fresh and appealing and is instantly recognisable for both desktop and mobile users. Consisting of an intertwined G & D shaped into a heart \u2013 what the company has nicknamed its \u201cGO\u201d logo \u2013 this new identity is sleek and to the point, and combined with a new advertising campaign that puts \u2018everyday entrepreneurs\u2019 at the heart the messaging hits home.\u00a0\u00a0<\/span><\/p>\n One of the early pioneers of online real money gaming, PokerStars is a multinational gaming company that has been associated with online poker since the turn of the century. Although it is one of the most successful gaming platforms in existence, at the start of the new decade the company wants to move \u201cbeyond product\u201d and evolve into \u201can entertainment titan\u201d.\u00a0\u00a0<\/span><\/p>\n \u00a0Source: PokerStars\/Used with Permission\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div>What is Rebranding?\u00a0\u00a0<\/span><\/strong><\/h2>\n
Why do businesses Rebrand?\u00a0\u00a0<\/span><\/strong><\/h2>\n
\n
Brand overhauls done right in 2020\u00a0<\/span><\/strong><\/h2>\n
GoDaddy\u00a0<\/span><\/strong><\/h2>\n
PokerStars\u00a0<\/span><\/strong><\/h2>\n
![\"\"](\"https:\/\/cdn.thedesigninspiration.com\/wp-content\/uploads\/sites\/3\/2020\/11\/IM-IN-UK-AD-185x300-1.png\")
<\/p>\n