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Creating a high converting landing page is a big challenge for all businesses. It can be hard to know where to start, with so much conflicting advice out there.<\/p>\n
Jeremy from Dogslots<\/a> gives us a tip on how to design high converting landing page: “Make sure to put key elements above the fold and be straightforward with value proposition.”<\/p>\n Here are five elements that should feature prominently on all high converting landing pages.<\/p>\n Most people might think the text on their websites<\/a> is the most important thing. But while the copy has to be top notch in order to produce conversions, do not forget about great images too.<\/p>\n The main image used on a landing page can be considered as a second headline. Users who can relate to the image are far more likely to become customers in the long run.<\/p>\n Sometimes it makes sense to cut costs with the use of a stock image, but this will simply fade into the background on most landing pages.<\/p>\n Instead, do not be afraid to make a substantial investment in quality images for a landing page.<\/p>\n One theory for landing pages suggests it pays off to have an image where a person’s eyes are directed towards the call to action. Many businesses have found this to be very successful.<\/p>\n Before visitors even see the image on a page, the headline is likely to be the first thing they notice when arriving on a website for the first time.<\/p>\n The headline has to do a few different jobs in order to push conversions. It has to be captivating, as well as concise and clear. The message has to be obvious – it does not usually pay off to be too cute and clever when writing headlines for landing pages<\/a>.<\/p>\n If there is a need for more detail and information to be added at the top of the page, a subtitle can be a good way to do this.<\/p>\n Most people who read the headline on a page will also check out the CTA, so a short headline that gives the main point necessary is an absolute must.<\/p>\n The headline is probably the most important text on the page, but the body copy must be great.<\/p>\n First of all, choose a font and text size that makes the copy easy to read. There is not much point in investing in quality copy for a landing page if visitors have to strain to read it.<\/p>\n The copy, like the headline, should be clear and concise. But it also needs to be compelling.<\/p>\n<\/div><\/div><\/div><\/div>Great images<\/h2>\n
A captivating headline<\/h2>\n
Copy that sings<\/h2>\n