When it comes to designing websites, it\u2019s good to circle back to the overarching goal. And for the vast majority of businesses, this goal is to leverage the website to drive conversions. Unfortunately, very few sites are designed with this underlying objective in mind.<\/p>\n
It\u2019s pretty easy to design a visually compelling website these days. Whether you\u2019re working with a website designer or using a drag-and-drop site builder from one of the many user-friendly site-building platforms on the internet, sleek, clean, and sophisticated site design is attainable to the masses. The bigger challenge is figuring out how to make a site look good and <\/em>function at a high level.<\/p>\n In other words, every car on the used car lot is shiny and clean on the outside. But what\u2019s happening under the hood? Is the engine operating as it should, or are there critical components that need to be replaced?<\/p>\n As Active Web Group, a Long Island web design<\/a> company, explains, \u201cOur ultimate goal isn\u2019t just to build a good-looking website, but to develop a conversion-generating site for increased online visibility that nets a higher ROI.\u201d<\/p>\n When that becomes the goal, everything changes \u2013 for the better.<\/p>\n Conversion-based website design is a skill set that must be learned and acquired. But once you understand these principles, it becomes possible to apply these same tactics across various websites to generate real and predictable results. Here are a few:<\/p>\n Conversion-based website design emphasizes the most visible portion of the page first. This is the top segment of the page<\/a> that displays when someone clicks on a specific page. In web design lingo, we call this part of the page \u201cabove the fold.\u201d<\/p>\n When it comes to above-fold design, simplicity reigns supreme. Eliminate as many distractions as you can and focus on simplifying your message so that it\u2019s free of distractions. There should be a unique value proposition (one statement or sentence), compelling visuals, and a clear call-to-action.<\/p>\n If you want to increase conversions exponentially, pay attention to Hick\u2019s Law. This popular theory, while not necessarily focused on web design, can be applied to our discussion.<\/p>\n \u201cNamed after British psychologist William Edmund Hick, the law states that the time it takes for an individual to make a decision is directly proportional to the possible choices he or she has,\u201d OptinMonster mentions<\/a>. \u201cIn other words, by increasing the number of choices, the decision time is also increased.\u201d<\/p>\n Limit choices and focus on the quality of the offer over the quantity of offers you make. If you have 24 products on your site, don\u2019t include 24 images with \u201cbuy now\u201d buttons on your homepage. Instead, focus on one or two products, then give people the opportunity to browse your site for additional products that they might like.<\/p>\n Breathability is an important component of website design. This refers to the spacing between elements and the overall layout\/look of the page.<\/p>\n Negative space is helpful in reducing friction and keeping visitors focused on the elements you want them to focus on (like calls-to-action). When in doubt, white space will always serve you well. Use it to make specific parts of your site pop without having to devote a ton of time to complicated design work. (Not convinced that white space works as a conversion tactic? Go look at some of the top websites on the internet \u2013 like Apple, Google, and Tesla \u2013 and get back to us.<\/p>\n Do you have a need for speed? (Hint: You better.)<\/p>\n5 Web Design Tips to Boost Conversions<\/strong><\/h2>\n
1.Focus Above the Fold<\/strong><\/h2>\n
2. Use Hick\u2019s Law<\/strong><\/h2>\n
3. Let Your Design Breathe<\/strong><\/h2>\n
4. Prioritize Speed<\/strong><\/h2>\n