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In the digital arena of social media, email, and online advertising, something as simple as a paper postcard often gets overlooked by real estate agents as a potential marketing tool. But when you weigh the cost and the exposure, postcards may provide a positive return on investment.<\/p>\n
It might seem like a hopelessly old-school approach, but real estate postcards are still a viable option. In fact, they are the preferred<\/em> option for some agents. Here are a few of their reasons.<\/p>\n While you might not be able to build a thriving business solely on the backs of postcards, you can absolutely make it your bread and butter. The key is to deliver the right message to the proper people. At the end of the day, it comes down to design<\/a>.<\/p>\n Designing a compelling postcard doesn\u2019t have to be as onerous as many real estate agents believe it to be. Here are six helpful tips.<\/p>\n 1.Use What Works<\/strong><\/p>\n There\u2019s no need to reinvent the wheel. If you look around online, you can find real estate postcard templates<\/a>. Sometimes the best approach is to emulate these formats and insert your own information. Don\u2019t overcomplicate the process if you don\u2019t have to!<\/p>\n 2. Make the Colors Pop<\/strong><\/p>\n People receive a lot of mail. The key is to try to make your postcard stand out and grab everyone\u2019s attention. Otherwise, it\u2019s going to end up in the trash can.<\/p>\n One of the best ways to get a postcard to distinguish itself is by employing a contrasting color scheme. Setting a bright color against a black background is one style that works well. Orange and black, yellow and black, and pink and black are particularly eye-catching.<\/p>\n 3. Keep it Focused on One CTA<\/strong><\/p>\n Don\u2019t try to be all things to all folks. Attention spans are short. People don\u2019t have the capacity to consume tons of information on a single card.<\/p>\n Improve your results by using just one call-to-action. You can mention the CTA in multiple places on the card, but it should always drive people to the same action.<\/p>\n 4. Include Social Proof<\/strong><\/p>\n Without overcrowding your postcard\u2019s design, look for ways to integrate social proof<\/a> as effortlessly as possible in the form of testimonials, quotes, past sales data, and other elements that support your reputation and ability to deliver results.<\/p>\n 5. Prod the Pain<\/strong><\/p>\n A good real estate postcard touches people where it hurts. (Not in a cruel manner, but in an understanding way.) You want to communicate the fact that you hear people.<\/p>\n\n
Six Real Estate Postcard Design Tips <\/strong><\/h2>\n