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Logos, or logotypes to give them their official title, have been used by humans for thousands of years. Archaeologists have discovered logos on cylinder seals dating back to 2300 BC<\/strong> and on coins from 600 BC. The word logotype comes from two Ancient Greek<\/strong> words for \u201cspeech\u201d and \u201cmark or imprint,\u201d but these days a logo is often synonymous with a company\u2019s brand<\/a> or trademark.<\/p>\n Research suggests that the average person sees up to 5,000 brand messages per day<\/strong> on the television, the internet, printed materials, and billboards. Logo designers are often tasked with creating a clean, unique one that invokes a response from the consumer, is memorable, and most importantly, represents the brand. Get the logo design correct, and potential customers will see your brand stand out from the crowd. However, a poorly designed logo can see the brand disappear into the ether.<\/p>\n Bass Brewery<\/strong>\u2019s logo was the world\u2019s first trademarked logo. It features a red triangle atop the italicized word \u201cBass.\u201d The company trademarked it in 1876. Beer brewing giant Anheuser-Busch InBev<\/strong><\/a> bought Bass in 2000 and still uses the same design. Logos displaying a company name are popular because consumers instantly know what the logo represents. Think along the lines of the famous IBM logo<\/strong> or that of the BetUS online sportsbook<\/a>. People see these logos and have no doubts about what they see or which company is behind them.<\/p>\n Others feature an ideogram that exemplifies a well-known emblem, so an accompanying name is not required. The International Red Cross<\/strong> or the Red Crescent Movement<\/strong> are perfect examples. Almost everyone on the planet instantly recognizes the following trio of logos. Their designers ticked all the boxes, and you will undoubtedly see these very same logos for decades to come.<\/p>\n Ronald Wayne<\/strong> designed Apple\u2019s first logo in 1976, but it did not last long. The original Apple logo featured a quote from English poet William Wordsworth<\/strong> on the frame. It read, \u201cNewton\u2026a mind forever voyaging through strange seas of thought.\u201d<\/p>\n The late Steve Jobs<\/strong> was not a fan of the logo because he believed it was too old-fashioned and difficult to reproduce in a small size. Jobs hired graphic designer Rob Janoff<\/strong> in 1977 and tasked him with creating a new, simpler logo.<\/p>\n Janoff settled on the bitten apple that is so recognizable today. It represents a symbol of lust and knowledge, doffing its cap to the forbidden fruit<\/strong> in the bible. In addition, it plays on bite\/byte<\/strong>, which is great for a tech company.<\/p>\n The Apple symbols have gone through numerous color<\/a> and size changes, but the shape and the bite remain the same.<\/p>\n <\/p>\n Coca-Cola<\/strong> is one of the biggest, richest brands globally, with annual revenues tipping the scales at more than $31 billion. While Dr. John S Pemberton<\/strong> created the formula for the world-famous beverage, his bookkeeper, Frank M Robinson<\/strong>, settled on both the name and the logo. Robinson suggested the two C\u2019s would look well in advertising, and boy was he right.<\/p>\n Robinson used flowing-text written in Spencerian Script<\/strong>, popular in the late 1800s. Although slightly altered over the years, the same writing remains very much the same as that original concept. The company even used the exact text when it launched the Share a Coke campaign, where people\u2019s names adorned the iconic red logo.<\/p>\n The beauty of keeping the same text, style, and layout for almost 150 years is that it is easily distinguishable in various languages. Find an image of Coca-Cola written in Cyrillic, for example, and you instantly know what it is.<\/p>\n McDonald\u2019s<\/strong> has a logo that is so recognizable that its customers use it to describe the brand. How often have you heard someone say they are going to the Golden Arches?<\/p>\n Patrick McDonald<\/strong> opened a drive-in restaurant on Route 66 in 1937, which he called \u201cThe Airdome.\u201d His sons, Richard and Maurice<\/strong>, relocated the restaurant to San Bernadino in 1940 and rebranded it to McDonald\u2019s. They hired Stanley Clark Meston<\/strong> to design the architecture of the building, and his design featured. Those golden arches soon became the company\u2019s logo in the shape of an \u201cM\u201d for McDonald\u2019s.<\/p>\n Ray Kroc<\/strong> purchased the company from the McDonald\u2019s brothers for $2.7 million, a massive sum in 1961. However, Kroc\u2019s vision of having a global empire meant he saw a ridiculous return thanks to expanding the company into more than 100 countries, with each outlet sporting the famous golden arches logo.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Logos, or logotypes to give them their official title, have been used by humans for thousands of years. Archaeologists have discovered logos on cylinder seals dating back to 2300 BC…<\/p>\n","protected":false},"author":1,"featured_media":29653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[],"class_list":["post-29652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts\/29652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/comments?post=29652"}],"version-history":[{"count":1,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts\/29652\/revisions"}],"predecessor-version":[{"id":29655,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts\/29652\/revisions\/29655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/media\/29653"}],"wp:attachment":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/media?parent=29652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/categories?post=29652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/tags?post=29652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/div><\/div><\/div><\/div><\/a>Apple<\/h2>\n
<\/a>Coca-Cola<\/h1>\n
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<\/p>\n<\/a>McDonald\u2019s<\/h2>\n