{"id":29931,"date":"2022-05-13T12:21:05","date_gmt":"2022-05-13T12:21:05","guid":{"rendered":"https:\/\/thedesigninspiration.com\/news\/?p=29931"},"modified":"2022-05-13T12:21:05","modified_gmt":"2022-05-13T12:21:05","slug":"the-importance-of-colour-theory-in-branding-design-a-guide-by-experts","status":"publish","type":"post","link":"https:\/\/thedesigninspiration.com\/news\/design\/the-importance-of-colour-theory-in-branding-design-a-guide-by-experts\/","title":{"rendered":"The Importance Of Colour Theory In Branding &#038; Design: A Guide By Experts"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Colours are an excellent form of remembrance for anyone. This is why you will often find students colour code their notes based on the subject of importance,<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Then why not use the same method when you are making strategies for our\u00a0<\/span><span style=\"color: hsl(0, 0%, 30%);\">branding design?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">This will not only help your viewers remember you, but with every colour, there is a certain kind of mood and aesthetic established. Thus, it will help you establish the purpose of your brand much more easily.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Moreover, colours, when used correctly, can be very soothing to the eyes, and who knows?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">This could be one of the contributing factors to why viewers are sticking around your website to learn more while your competitors have an increased bounce rate. When we talk about quality, it is not just about the quality of content or the quality of information.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">It is the overall high quality that your brand projects. This is what will allow you to make that excellent first impression.<\/span><\/p>\n<div id=\"thede-4046494876\" class=\"thede-proper-below-img-2-2 thede-entity-placement\"><div data-ad=\"thedesigninspiration.com_fluid_sq_2\" data-devices=\"m:1,t:1,d:1\"  class=\"demand-supply\"><\/div><\/div><div id=\"thede-1098442661\" class=\"thede-proper-below-img-2 thede-entity-placement\"><div data-ad=\"thedesigninspiration.com_fluid_sq_2\" data-devices=\"m:1,t:1,d:1\"  class=\"demand-supply\"><\/div><\/div><h2 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #000000;\"><strong>Why Are Colours So Important?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Before deciding upon a colour scheme for your design branding, you must first understand the importance of colours in human psychology.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Colours play a very significant role in inducing a certain mood among individuals. Colours can make someone excited, and, at the same time, they can do the exact opposite by sending a sense of calm.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">The only difference is the colours, and this is why choosing the colour for your brand design is not a matter of hours. It will take the proper time, preparation, and a wholesome discussion with your branding designers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Therefore, choose your branding designers wisely. Ensure that they are well versed with the different colour schemes and the designs that come along.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">At Percept, we not only listen to your ideas, but our talented team of designers will also give experienced advice which will take your\u00a0<\/span><a href=\"https:\/\/percept.com.au\" target=\"_blank\" rel=\"noopener\"><span style=\"background-color: #ffffff; color: #4a6ee0;\"><u>branding<\/u><\/span><\/a><span style=\"background-color: #ffffff; color: #0e101a;\"> to the next level.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #000000;\"><strong>Colours &#8211; A Unique Impression!<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">According to an expert blog post,\u00a0<strong>60%<\/strong> of internet browsers decide whether they want to spend time on a website or read a certain message based on the colour.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">If you can gain the attention of your viewers through colours, you have mastered the ultimate weapon of branding design because a single colour can increase branding recognition by\u00a0<strong>80%<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">This is one of the reasons why brand designers pay such intricate attention to colour theory. Now, let us understand why.<\/span><\/p>\n<ul>\n<li><span style=\"background-color: #ffffff; color: #0e101a;\"><strong>Brand Recognition:<\/strong> Can you tell us the colour scheme of<strong> \u2018Oreo\u2019<\/strong>. Yes, it is\u00a0<strong>dark chocolate, white and blue<\/strong>. The logo, the packaging, and everything in between. To the point that whenever you chocolate with the colour blue, the first thing that will come to your mind is Oreo. This is the level of brand recognition that a simple colour scheme can bring to you.<\/span><\/li>\n<li><span style=\"background-color: #ffffff; color: #0e101a;\"><strong>Niche Authority:<\/strong> Let\u2019s say you have a fashion website. Now, fashion is a vast niche, then how can colour make you pop? You have to create a unique identity based on a colour that is only exclusive to you. A good example would be Louis Vuitton&#8217;s red bottom shoes. All they did was paint their bottom soles red, and it became a unique brand identity.\u00a0<\/span><\/li>\n<li><span style=\"background-color: #ffffff; color: #0e101a;\"><strong>They Set The Tone:<\/strong> The reason why colours play an 80% role in design branding is because of their ability to project emotions. Yes, colours are able to project human emotions, which play a big role in moulding the psyche of an individual. Do you want someone to get excited about your brand? Use the colour<strong> red<\/strong>. This is why most food and beverage chains have red as their signature colour, for example; KFC and Cocacola.<\/span><\/li>\n<li><span style=\"background-color: #ffffff; color: #0e101a;\"><strong>Uniqueness:\u00a0<\/strong>In modern marketing terms, uniqueness is definitely what helps to drive more customers. Gone are the days when you were the only person selling that product or the only person with a fully functioning website. Now, saying there are thousands would be an understatement. So, going for colour as the main theme of your design branding can be helpful to stand out.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #000000;\"><strong>How To Choose The Right Colour?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Now that you know the importance of design, you must be wondering. \u2018How do I convey a unique colour to my brading designer?\u2019<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Here are a few ways you can choose the right colour for your design branding.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #434343;\"><strong>1. Know Your Audience<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Understanding your audience is the first step of research. Some of the biggest <a href=\"https:\/\/thedesigninspiration.com\/news\/business\/the-3-essentials-of-startup-branding\/\">branding<\/a> design companies like Percept always stress the fact that \u2018Colours Are For Customers.\u2019\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">So, before everything else, try to understand the colour palette that your audience base would enjoy. Yes, there could be exceptions to the rules, but always remember that you are targeting the majority and not the exception.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">The characteristics and the age group of your target audience could give you a much better idea of the colour palette.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #434343;\"><strong>2. Know Your Message<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Your message is the product or the services that you are offering. This will decide the mood that you are trying to establish, and accordingly, you have to play with the different psychology of colours.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Therefore, you have to choose a parent colour that represents what you are trying to sell. Your product comes later; the emotion comes before. So, if you want your customers to trust you, go for \u2018Blue\u2019, and if you want your customers to be more positive about your product, choose \u2018yellow.\u2019<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #434343;\"><strong>3. Have A Colour Scheme<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Do not just have one colour because that idea was very yesterday. If you want your\u00a0<\/span><a href=\"https:\/\/percept.com.au\/work\/branding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"background-color: #ffffff; color: #1155cc;\"><u>branding design<\/u><\/span><\/a><span style=\"background-color: #ffffff; color: #0e101a;\"> to stand out, you will need a colour scheme.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">A colour scheme is a particular colour palette that makes your brand name pops out. So, for example, rather than having just a singular colour used by other brand designers, you go for one colour and contrasting colour in the background.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Researchers say that it is much easier for people to establish a few colours for your brand, as it helps people to recognize you better.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #434343;\"><strong>4. A Name For Your Colour<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">They are not just colours; they are the elements representing your brand. Therefore, giving a name to your colour will always give your design branding an upper hand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">This name does not have to be in big, bold letters on your website page, but something in the background but enough to make people recognize it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">For example, if you have colour schemes similar to brown, you can have terms like rugged and rusty in the messaging and tone.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #434343;\"><strong>5. Paint Everything<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Yes, this is very important to establish the colour in the eyes of the customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">You must paint everything with the colour palette. This means the colour is not limited to the <a href=\"https:\/\/thedesigninspiration.com\/news\/tech\/10-reasons-why-conveyancers-need-a-good-website-design\/\">website design<\/a>. It is a shade that should match your packaging, your merchandise, and even your staff\u2019s uniform.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"background-color: transparent; color: #000000;\"><strong>Make An Impact!<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">Customers should know that if it is \u2018xyz\u2019 colour. That is how strong your colour design branding should be.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #0e101a;\">This is one of the reasons why you should pay extra attention to your colour palette. Understand what your customers want, even if it is just visually, and offer them that.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colours are an excellent form of remembrance for anyone. This is why you will often find students colour code their notes based on the subject of importance, Then why not&hellip;<\/p>\n","protected":false},"author":1,"featured_media":29932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-29931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts\/29931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/comments?post=29931"}],"version-history":[{"count":1,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts\/29931\/revisions"}],"predecessor-version":[{"id":29933,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/posts\/29931\/revisions\/29933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/media\/29932"}],"wp:attachment":[{"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/media?parent=29931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/categories?post=29931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedesigninspiration.com\/news\/wp-json\/wp\/v2\/tags?post=29931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}