Your brand is your identity. It’s how you present yourself to the world and it’s a reflection of who you are as a business.<\/p>\n
You want your brand name to be easy to remember and easy to spell. That way, when people see it they’ll instantly know what it is and be able to find you online with ease. A good rule of thumb is to keep it under 15 characters.<\/p>\n
Before you settle on a name, make sure it’s available as a .com domain, on social media, and that you can get the corresponding Twitter to handle and username on other platforms.<\/p>\n
When you’re ready to go global, you’ll want to avoid any references to your country or region in your name. This will help ensure that your brand is easily recognizable no matter where it’s seen.<\/p>\n
You want your name to be easy to understand and pronounce. Avoid using industry jargon or made-up words that people might not be familiar with.<\/p>\n
Who are you trying to reach with your brand? When considering a name, make sure it appeals to your target market.<\/p>\n
Your brand name should be able to grow with you. As your business expands, you’ll want a name that can be used in different countries and across different markets.<\/p>\n
While it’s important to be relevant, you also don’t want your brand name to date itself by being too trendy.<\/p>\n
Once you’ve settled on a name, you’ll want to protect it with a trademark. This will ensure that no one else can use it and help you build a strong legal foundation for your brand.<\/p>\n
Your brand’s tone should be reflective of your overall business identity. Do you want to be seen as fun and approachable or more serious and professional?<\/p>\n
Before you settle on a name, be sure to get feedback from others. Ask family and friends what they think of your potential names and see if they can remember them easily.<\/p>\n