Your website may be pretty, but if we can learn anything from the world of dating it\u2019s that there\u2019s so much more to attracting the right people than simply looking great; you must meet expectations, hold a good conversation, and take interest in people other than yourself.<\/p>\n
So the question is: is your website out there being its most authentic self? And more importantly, do you have your best foot forward when making first impressions?<\/p>\n
In this article, we\u2019re going to go through 5 issues that are holding your website back \u2013 and indeed cover how to fix them.<\/p>\n
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Who wrote the content on your website? Did you invest in some cheap, generic content when you initially had your website built? Did you take the task on yourself and put together a nice summary of what you do without any real understanding of SEO and consumer psychology?<\/p>\n
Whatever the case, if you aren\u2019t getting much traffic or conversions through your website, then your copy is likely the leading culprit.<\/p>\n
How to fix it?<\/p>\n
Well, first you need to really understand who<\/em> your audience is, what<\/em> their biggest issues are, and how you<\/em> can provide the ultimate solution.<\/p>\n The best website content needs to be SEO optimizer of course, however, it also needs to be crafted with consumer psychology in mind by gifted wordsmiths who understand how to appeal to your ideal audience and ultimately lead them to a positive conclusion: money in your pocket.<\/p>\n <\/p>\n Do you know how long your website takes to load? Because if it isn\u2019t between the 0 \u2013 4 second mark<\/a>, then you are seriously missing out on some attractive conversion rates.<\/p>\n The modern consumer is very<\/em> impatient. Yes, \u201cpatience is a virtue\u201d, but when it comes to browsing the internet and spending our money, we\u2019re all rather selfish, truth be told.<\/p>\n So, how can you fix this and ensure that your website loads as quickly as possible?<\/p>\n In truth, these are just a handful of the things that you can do to maximize your page loading speed. Every millisecond counts so it\u2019s well-worth hiring the experts to accommodate your needs \u2013 particularly if technical SEO is not your forte.<\/p>\n <\/p>\n Duplicate and copied content are commonly mixed up, though it\u2019s important you understand the distinction because although both can hold you back, one is much<\/em> worse:<\/p>\n o For example: an SEO agency can service a multitude of regions and having dedicated web pages to address these areas and keywords is good practice (e.g., SEO Melbourne<\/a>, SEO Brisbane, SEO Perth, etc.).<\/p>\n o However, many businesses make the mistake of copy & pasting the content on each page and only replacing the keywords in the title and the text. This is not a good approach and Google will see right through it.<\/p>\n o The fact is, if you want the best results from the content on your service area \/ product pages, you should aim to create unique content across the board.<\/p>\n o Rest assured that having the same \u201cCTA \/ Contact us\u201d isn\u2019t the end of the world. What\u2019s important is that your body content is unique and adds genuine value.<\/p>\n <\/p>\n Keyword research is a critical aspect in SEO because it helps you to determine what your ideal customers are asking Google when actively searching for the products or services that you offer.<\/p>\n With those keywords in mind, you can then craft your Titles, heads, Meta, and content accordingly. This not only helps you let Google know who you are and what you do, but it also helps your prospective customers \/ website visitors to know exactly what they are letting themselves in for.<\/p>\n If you don\u2019t have well-optimized titles, headers, and meta, then it will be holding you back.<\/p>\n <\/p>\n Links are paramount for SEO and they come in all shapes and sizes. The most important links of all are:<\/p>\n <\/p>\n It can be quite frustrating as a small business owner to invest lots of money in a brand-new website only to be told that it needs fixing.<\/p>\n<\/a>You have a slow page load speed<\/strong><\/h2>\n
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<\/a>You have duplicate and\/or plagiarized\u00a0content<\/h2>\n
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<\/a>No keywords in your Titles, Headers, and Meta<\/strong><\/h2>\n
<\/a>No internal linking & backlinks<\/strong><\/h2>\n
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<\/a>Conclusion: Let the pros do their job<\/strong><\/h2>\n