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<\/h1>\n<\/h1>\nWhen it comes to successful digital marketing, designing landing pages which genuinely convert can be the ultimate difference between success and failure. They act as the shopfront; your ten-second window to demonstrate why your goods or services are different (better) and encourage users to act.<\/p>\n
Now, all of the above sounds great in theory, but just how easy is it to design a landing page that truly converts? One which has a meaningful return on investment to turbocharge your bottom line?<\/p>\n
In truth, it requires a blend of ingredients:\u00a0eye-catching visuals or animations; engaging functionality; and persuasive copy to boot. Below, we\u2019re going to shine the spotlight on a trio of standout examples of winning landing pages to illustrate the key principles of landing page design<\/a> in practice.<\/p>\n <\/p>\n It\u2019s important for promotional landing pages to have a clear hierarchy of the most important elements a user should be looking at. Slack\u2019s page promoting its \u2018Channels\u2019 service, the collaborative platform<\/a> which creates flexible and transparent spaces for remote working together, is proof of the power of negative space.<\/p>\n After a powerful one-line strap line and a brief description of the service, Slack then positions two immediate call-to-action buttons, directing users to create an account or speak directly to their sales team. Then follows a string of clever, modular sections, each showcasing a feature of the Channels service in practice. Thanks to the advent of HTML5 technology, landing pages can benefit from feature-rich animations, and this has never been\u00a0more apparent than here. You can watch a demo of each feature to get a feel for the platform before a closing call-to-action.<\/p>\n The number-one priority of a promotional landing page is to clearly communicate the offer, as effectively and quickly as possible, which you can see in the following example. Buzz Bingo is an online bingo platform in the UK and its bingo welcome bonus<\/a> page is the ideal example of a landing page which gets straight down to business. Its H1 headline \u201c\u00a340 Bingo Bonus and 200 Slots Spins When You Join\u201d makes the proposition and added value clear to users from the outset.<\/p>\n Beneath this introduction is a clear breakdown of how the promotion works and the slot games eligible for the free spins. The package is reinforced again before a \u201cJoin Now\u201d button. This is placed below the fold for most desktop browsers but, cleverly, there\u2019s also a green \u201cJoin Now\u201d button within the header of the landing page to cast a wider net over potential customers.<\/p>\n Wix is one of the fastest-growing website builders in the industry right now. It\u2019s on a mission to simplify web development, enabling anyone to build their own business or brochure site to showcase their portfolio.<\/p>\n<\/div><\/div><\/div><\/div>The power of visual hierarchy<\/h2>\n
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<\/p>\nClarity is king<\/h2>\n
Showcase your features<\/h2>\n