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When you have an illness or injury, you don\u2019t want to be using more brain power than necessary to navigate a healthcare website. You want to easily find the information you\u2019re looking for to learn more about your health, make appointments, provide payments, and perform other tasks.<\/p>\n
A simple, easy-to-use healthcare website doesn\u2019t happen by chance. It takes a skilled web developer who understands user experience (UX) and prioritizes it in every feature decision. Often, it\u2019s most noticeable in these trends and features:<\/p>\n
Whether you\u2019re receiving mesothelioma treatment<\/a>, feeling generally unwell, or recovering from an injury, it should be straightforward to find the right button to push to perform the task you need.<\/p>\n Most experienced web designers will prioritize simplified navigation. This means they provide clear pathways for high-intent tasks that most people will visit a healthcare site for, such as finding contact information, making an appointment, or learning more about available doctors.<\/p>\n At least half of people<\/a> visiting healthcare websites do so on mobile devices. Therefore, a mobile-friendly design is important. Web designers are increasingly making it straightforward to view results, book appointments, access health information, and find healthcare providers on their smartphones, all without navigating clunky design elements. They achieve this through fast load times<\/a>, large tap targets, short intake fields, and clutter-free menus with clear headings and direct search bars.<\/p>\n Healthcare websites should be accessible to all users, regardless of ability. Accessible design ensures that aging populations, patients under stress, and those with disabilities can make appointments, read healthcare information, and access contact details. Several features become important in ensuring accessibility, such as:<\/p>\n All public-entity websites and mobile apps<\/a>, as well as clinicians and healthcare entities that receive federal funding from the Department of Health and Human Services (HHS), must comply with the ADA and HHS accessibility rules.<\/p>\n Trying to learn more about your health condition or injury shouldn\u2019t be overwhelming. You should be able to comprehend what you\u2019re reading. When healthcare websites provide health resources, they should be written in plain language, without medical jargon.<\/p>\n It\u2019s also helpful if they have FAQs and concise explanations. The goal is to ensure that anyone trying to learn more about a range of subjects can understand the concepts in what they\u2019re reading without further research.<\/p>\n The healthcare sector is one of the most frequently targeted by cybercriminals. They choose healthcare because it stores lucrative data, often has vulnerable legacy systems, and typically suffers significant disruption if hacked or otherwise targeted.<\/p>\n While it may not be entirely possible to avoid becoming the target of cybercrime, healthcare service providers can prioritize patient safety and security by enhancing data security. At a minimum, websites can include HIPAA-compliant architecture, such as:<\/p>\n There are also a number of straightforward technical controls to implement, including:<\/p>\n Web designers can also help build trust by including plenty of trust signals, such as:<\/p>\n<\/a>Mobile-First Design<\/strong><\/h2>\n
<\/a>Accessible, Inclusive Design<\/strong><\/h2>\n
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<\/a>Human-Centered Content<\/strong><\/h2>\n
<\/a>Data Security and Trust Signals<\/strong><\/h2>\n
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