Todd Sumamno
Have you been engaged in the online content marketing world for quite some time now? If yes, you know search engine optimization was nothing but keyword stuffing. Gone are the days when the meaning of SEO was limited to adding keywords in unnecessary places. People would stuff their entire website with a bunch of keywords in the hope that the search engine finds their website and rank it on the top of the Google search results. You only needed to find some phrases, anchor text, and keywords and insert them in the content; that’s it! But that’s not the scenario today. If you have been following Google’s SEO algorithm, you know the strict SEO and link building rules Google has introduced for the website developers. Today, you cannot rely on spam backlinks (the links that are purchased or sold), excessive tagging, keyword stuffing, content duplicating, etc to .form a positive impression on Google.
There are multiple white-hat SEO tactics that can help you climb the Google’s search engine optimization ladder without breaching its algorithm. However, one of the most crucial techniques is Link building. To build backlinks, you need to add engaging, high-quality, and most importantly, unique content to your website that attracts your audience. An important way of making your content SEO-optimized as well as attractive is to use infographics. Before we discuss the tips on how you can use infographics for SEO and link building, let’s learn about the importance of infographics in brief.
The Significance of Infographics in SEO and Link Building
It has been quite a few years since Infographics were introduced in the online market. Within a few years, Infographics became one of the most shared contents on the internet. Even though there are thousands of web pages that use poor infographics, this interesting visual content still ranks first on the list of top digital content performers. Why is this visual content gaining such massive popularity? And why is it loved by different audiences? Well, the answer is super simple. Infographics make complex information easy and understandable. No matter how complex your business is, infographics are the best link promotion tool for online companies.
To put it in other words, Infographics can be defined as the visual content that reduces the complexity of the data and makes the information interesting to read. The utilization of multiple colors, icons, charts, and graphs make it easier for readers to comprehend the given information. So, are you ready to earn backlinks with the help of infographics? Make sure that the only way to earn the quality and relevant backlinks is to create valuable and interesting infographics that your users, as well as other bloggers, appreciate. Here’s how you can do that:
- Post Your Infographic
The first step to making your infographic go live is to publish it on your website or blog. To create a high-quality infographic, either hire a professional designer or do it on your own with the help of Infographic designing tools. Before posting the content, make sure that you have added embed code as well as the link to your website on the infographic so that it becomes easier for readers to share your content across their social media accounts and websites. The best part about infographics is when people share your infographics or publish it on their blogs; your link is automatically placed and shared. What else? Check whether the social media sharing options are easily accessible on your website.
- Approach Social Media Influencers or Professional Bloggers
When it comes to generating backlinks for your website, nothing seems better than reaching out to the influencers and requesting them to have your links posted on their blogs. If you have never approached influencers for brand or blog promotion, you are missing out on an important link building factor. Yes, you read it right! As influencers already have a large number of followers, their one update about your blog can bring you hundreds of thousands of visitors. Now the question is “why would they post your infographics on their social media accounts of blogs”?
Well, you can’t expect favor from professional bloggers. Instead, offer them something profitable that could benefit their brand. For instance, if you have created an infographic based on the top vegan restaurants, then approach the bloggers who have a considerable amount of followers interested in vegan dining. So this makes a win-win situation (where you get a quality backlink, and the professional blogger gets a quality content that interests their fans).
- Use Infographic Directories
There are a plethora of infographic directories that posts the trendy and high-quality infographics. All you have got to do is create an informative and engaging infographic and send it to the directories such as Visual.ly.
Visual.ly is only one of the thousands of infographic directories out there. That means you need to conduct research on the top directories and submit your work to them. The best part is these directories let users submit the original link to their infographic along with brief information on its theme and content.
- Send Emails to your Contacts
Today, most of the people are on a lookout for the influencers and famous bloggers that can post their infographics and earn them the backlinks. Of course, you must focus on reaching out to the influencers. However, there are also some other ways of promoting your infographic, i.e., sending an email to all your family members, relatives, colleagues, friends, neighbors, and other people in contact. The more you share your infographic, the higher the number of visitors you get. And sometimes, even a small post shared by one of your peers can make your infographic go viral on the internet. And, you know what happens if your content goes viral.
So, these were a few tips on building links with infographics. Hope this post helped you to create an effective link building strategy for your website. Follow these tips and let your infographic earn you some quality backlinks from reputable sites.
Brittany Maslo