Nutra vertical success: a case study from a TerraLeads partner

In recent years, there have been global changes in arbitrage trends. Some verticals are growing while others are in decline; new offers are gaining popularity while long standing ones are falling out of fashion. Despite this, arbitrage continues to attract a large number of emerging professionals looking to develop their affiliate marketing careers.

Despite the changes in arbitrage, the demand for beauty and health products remains high. While attracting traffic may be more challenging and competition has increased, this category of products will always be in demand. Consumers seek convenient ways to maintain their appearance and health. Nutra vertical offers such remedies.

However, it is important to keep up with new trends and choose reliable CPA networks for partnership. TerraLeads is an affiliate network that provides excellent cooperation conditions and exclusive opportunities to earn money through arbitrage.

Key advantages of cooperation with TerraLeads

TerraLeads is an affiliate network that has been operating for over 7 years. It has established itself as a reliable CPA network with favorable conditions for affiliates. TerraLeads is a direct nutra advertiser, which allows its partners to receive a larger commission compared to other networks.

Currently, the affiliate network boasts over 3281 active COD/SS affiliate offers, with over 100 unique offers not found in any other network. Throughout its operation, the CPA network has collaborated with over 50,000 affiliates worldwide. Affiliate marketers prefer TerraLeads affiliate network because of the company’s comprehensive support. TerraLeads offers access to training webinars, marketing kits, and 24/7 technical support. This, combined with the company’s experienced buyers, makes TerraLeads a popular choice among affiliate marketers.

TerraLeads is a CPA network that rapidly expands its reach, enabling affiliates to offer their services to a new audience and attract higher quality traffic. It is important to familiarise yourself with all the features and benefits of the CPA network that attract affiliates’ attention:

• In-house call centre. A call centre with native speakers is located in each country where the affiliate network is represented. Managers promptly respond to leads and, thanks to a solid script, lead the client to placing an order.
• Training programme. The network provides access to various webinars and materials that will help to improve skills in affiliate marketing.
• Quality products. TerraLeads manufactures its own products that pass all clinical trials and have the necessary quality certifications.
• Providing marketing kits to optimise performance. Creatives, landings and other materials will significantly help to save time and effort in working on the offer.
• Own bonus programme. Affiliates receive T-coins for each lead, and they can then be exchanged in TerraStore for valuable gifts.
• Global reach. The affiliate network allows you to promote your offers to a global audience. This makes it possible to explore different markets and attract customers from all over the world.

A successful use case from a TerraLeads partner

You can talk all you want about how to effectively attract leads and get good income in the nutra vertical. However, it is much better to once present an effective case study and the bundle that led to the result to really understand how feasible everything is.

We have reviewed a mini-case study on the Cardio NRJ (HU) offer, which exemplifies the successful implementation of TerraLeads’ product. The product aims to normalise blood pressure and strengthen blood vessel walls. Therefore, it is important to direct the main traffic towards individuals aged 45-65+ (both men and women). The offer specifies Hungary as the target geo. Therefore, it is crucial to direct traffic only to residents of the country, rather than visitors. To achieve this, it is recommended to set up targeting for the Hungarian language, which will automatically exclude those who do not speak it. This ensures that only relevant individuals respond to the offer, avoiding any confusion or wasted resources.

When working with the offer, the affiliate applied specific targeting and creativity to achieve successful results. To replicate this success, it is recommended to experiment with various targeting options and adjust click rates to determine the optimal settings for a specific bundle.

The driving rate was established through a manual bid-per-click strategy, with a starting bid of $0.20. It is advisable to commence with the minimum bid and monitor and analyse performance from there. If the traffic does not provide the necessary indicators or provides them too slowly, it is worth increasing the rate. The daily budget for targeting is set at an average of $50.

The success of the creative was in its simplicity. When consumers saw it, they immediately understood the message — a solution to the pressure problem. Here we can digress a little. If you have difficulties in developing a creative, there is one handy trick. Go to a search engine and type in “folk remedy for…” and find a suitable picture for the basis of the future advertising campaign. Beetroot was chosen for the Cardio NRJ (HU) offer. The following messages were prepared on the basis of the selected picture:

• “A magas vérnyomás gyógyítható.
• 150/90 feletti nyomás?
• Magyarországon egyre több felnőtt úgy dönt, hogy ezzel öblíti az ereit.
• A vernyomás a koleszterin miatt magas, de 3 nap alatt elfelejtheti”.

It is worth noting that TerraLeads provided support and assistance to its partners in the preparation and translation of texts.

The campaign had to be stopped due to the suspension of the offer in Hungary. The advertising campaign for the offer yielded impressive results, with a promotion spend of about $1100 over two and a half weeks resulting in 170 upvotes and a total revenue of $4296.

The case contains useful tips for affiliates. Proper analysis of these tips can help improve their work. It is essential to test different strategies and settings when developing a marketing campaign in order to achieve maximum results.

To conclude

TerraLeads is an affiliate network that offers its partners exclusive opportunities and the best conditions for operating in arbitrage. The CPA network provides certified and safe affiliate offers that are easy to work with if properly designed.

After analysing the promotion of Cardio NRJ (HU), we can conclude that it is realistic to achieve good results and earn money through offers. The key is to not be afraid to test different bundles and find suitable creatives that will appeal to the target audience.