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40 Clever Advertising Campaigns of McDonald’s
McDonald’s Corporation is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. The business began in 1940 with the first restaurant opened by brothers Dick and Mac McDonald in California. Today McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
Despite all the controversies and criticism, McDonald’s continues to grow fast and strong. We can’t imagine a world without McDonald’s, we can’t imagine not seeing the big yellow M. McDonald’s powerful advertising campaign contributes a lot to its worldwide awareness. The following are some brillant McDonald’s ads we collected. Let’s see what makes them special and what we can learn from.
The copyright for the images are owned by McDonald’s who created the promotional item or the artist who produced the item.
(Left) Rock ‘n’ Fries, (Right) Free Wii-Fi served in all restaurant
(Left) The Real Milkshake, (Right) The Hosttest Fastfood in Town
Try Our New Breakfast Sandwich
Wake Up with Premium Roast Coffee
Nice Try, Mom…
Enjoy Our Broadest Menu Ever
You Can Always Grab a Bite at McDonald’s
The Olympic Crew Selection is On. Can You Manage It?
The Thrilling Mystery of a Haunted Burger
The Tale of the Mystery Fries
The Chicken-Nuggets Mystery
Extra Large Coffee
Fresh Salads
Merry Christmas
Make a Deal
Let’s Keep the City Nice. Use the Trash Can
Objects in the Mirrors are Closer Than They Appear
Come As You Are
McDonald’s in Birkered Re-opens
Post published on 30th August 2009
Sarah
August 31st, 2009 at 2:00 am
These are simply fantastic and powerful that can grab attraction. I specially like “Try Our New Breakfast Sandwich”
Good compilation…
ConcretelyAmbiguous
August 31st, 2009 at 3:50 am
I love all these adds but unfortunately they add to a growing problem in the US. I truthfully am jealous of overweight people. Here’s why..
http://concretelyambiguous.com/truth-in-words/why-i%e2%80%99m-jealous-of-overweight-people/
biplab
August 31st, 2009 at 7:50 am
looked at wonder
Freddy Andersen
August 31st, 2009 at 12:34 pm
I’m loving the all too familiar make a deal or sit through fuzzies wuzzies…
Nice collection…
Brian D. Hawkins
August 31st, 2009 at 5:26 pm
I love this stuff but the baby Ronald McDonald is just scary.
jeremy darko
August 31st, 2009 at 7:16 pm
Very creative and innovative!
Webme1
September 1st, 2009 at 7:33 am
Some interesting designs. I particularly like Try Our New Breakfast Sandwich at McDonald’s.
Chris
September 3rd, 2009 at 4:16 am
The baby advert is possibly one of the most disturbing images I have ever seen in an advertising campaign. Its creepy. Its wrong in so many ways. Its bad enoughthat Macdonalds openenly cynically target our young folk to eat the shit but this.. shiver!
P.S. I’m lovin’ thethe girl with the huge knockers though!
Robin Soto
September 4th, 2009 at 9:34 am
These ads are truly clever! I had a really nice time looking through them and seeing how the designer worked through the target market in different areas. very nice job to the designers
Hussain Tawawalla
September 5th, 2009 at 12:10 pm
Your compilation is simply amazing. Thank you for sharing. Yes, there is much to be learned and each add you selected speaks volumes about you and about BigMc
Worner
September 6th, 2009 at 6:05 pm
Nice ads
AbMasTeR
September 11th, 2009 at 11:07 am
Cool stuff! My favourite is still the rocknfries, so simple, yet brillant! Also if the holiday themed ones are done well the come off great!
li
October 6th, 2009 at 10:55 am
Great Ads, only wish my waistline could accomodate those fries….
clippingimages
October 9th, 2009 at 10:48 pm
Feel hungry. I love mcdonalds. Some great advertising. Thanks for sharing this nice post.
sergiy
November 6th, 2009 at 12:38 am
Fine.I am writting diploma work about ad,that is very helpful.Thank yuo that you are.
egypt web design
January 17th, 2010 at 5:20 am
wow
this is the most creative designs i have ever seen
Javier
January 17th, 2010 at 2:57 pm
They are the announcements well but they would have added better the publicity of 90´s. For example those of the happy small box classic the inspiring ones.
rosina
March 14th, 2010 at 7:24 am
muy bueno!! muy originales
Tim
May 16th, 2010 at 7:00 am
i thought the coffee bone is just a picture of a ugly burger but the bone is just looking like a burger … really i needed some minutes to check it
… nice pictures here … very funny
greetings
tim
Singapore Advertising Agency Decision Communications
July 14th, 2010 at 9:56 pm
the come as you are ad is hilarious
nice try mama is cute too
i love mcdonalds!