Samantha Lee is an online food star who makes whimsical, colorful and imaginative meals she whips up for her 2 young daughters and photographs for her 260,000 plus followers on Instagram. She started making food art in December 2008. When she was heavily pregnant with my second daughter. It was to encourage her elder daughter to eat independently after the arrival of her younger sister.

She sketches the designs before she makes them into food to stay organized and prevent food wastage. Scissors, knives and toothpicks are her tools. She likes to make something practical, something for everyone to be able to follow.