Handing a business card over is a crucial transaction and says a lot about you and your company so getting a right the first time is important and this is why a lot of businesses fail to impress at the first hurdle. Get the branding right and the business will come flooding in that is what the professionals say and with companies losing contracts to their colourful competitors daily branding seems to be an integral part of success.
A badly designed business card can do more harm than good to a company and can create a disastrous impression of an otherwise reputable business. Picture the scene, leave a vital business meeting and hand your business card over to a client who then takes one look at the poor quality card and crudely designed logo and flips it into the bin on the way out. Money down the drain for your business, the client goes away with an altogether un- memorable experience of your company and the contract is lost. This may seem farfetched but it’s a scene that happens all too often when businesses don’t take enough time to think outside the box and come up with eye catching stationery colours and witty slogans which stand the test of time.
To many companies the idea of spending too much cash on business cards might seem daunting but with instantprint.co.uk business cards services available online providing a 24 hour service and specialist designers who can create the perfect cards at cut prices it’s no longer the domain of the big business hitters to hand out impressive business cards at crucial pitch meetings. Keep the message simple and make a statement with your design ensuring the style is relevant to your audience. Don’t overload the recipient with a riot of colours and information but get the message across loud and clear.
