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Rob W
November 3rd, 2009 at 3:02 pm
Very cool concept — I love the negative space effect wherever I see it, and it’s not easy to pull off.
BUT this logo has one pretty serious flaw, unless they’re selling Viagra or something along those lines. Isn’t there always going to be at least one person in a given room who’d see the middle line on that “E” and snicker?