Todd Sumamno
If you want to make the most out of your site, then you need to make sure that your visitors can determine exactly what your company does within the first 5 seconds. They need to be able to navigate your blog and they also need to be able to determine how much you are charging for your services too. If you do not give them this kind of information then this may work against you and you might find it much harder to appeal to them in the future.
Your Audience
Don’t just start designing any old website – you need a clear plan on which the designer can work. You have to make sure that your website is meeting the needs of visitors to your website. If you want to do this then you need to map out their journey from the moment they visit your site. Think about it, what pages are they going to view, what content are they going to read? What offers are they going to convert on? If you are able to understand all of this information, then there is no reason why you shouldn’t be able to get the best result out of your site overall. If you want to convert your visitors then you need to make sure that you are offering them several payment methods; ecopayz options in Canada is an option alongside PayPal and debit card for example.
Remove Certain Elements
Certain elements on your site are going to detract from the value of your site and the overall message you are trying to get across. You might have complicated animations, stock images or even content that is far too long. If this is the case, then you may find that your conversion rate is much lower than you’d hope. You have to know that your audience only has an average attention span of around 8 seconds and that it’s important that you get your message across during this time. Concise headers are crucial here.
Social Share Buttons
Producing great content will only go so far if you are not giving your users the chance to share what you have. If your site doesn’t have social share buttons then you may end up missing out on a lot of social media traffic and this is the last thing that you need. If all of this sounds new to you then a social media share button is a button that you have at the top or the bottom of your blog post, It will contain a lot of different icons and this will give you the chance to share from the channel of your choosing.
Call to Action
Once you have a visitor who has landed on your site, you need to think to yourself, do they know what to do next. You need to give them some kind of direction and you also need to have various elements as this will give you the chance to ultimately make the best decision overall. If you are not quite sure what a call to action is, then you just need to put a contact section at the bottom of each page, encouraging your customers to get in touch.
So there are many things that you can do to try and improve your website design and if you follow the above tips then you will soon find that it is easier than ever for you to not only get more visitors, but to also get more conversions overall. If you need some more help with your site, then it may be worth contacting a website designer to see if they can give you some support.
Brittany Maslo