In 1999 Alexis Taïeb discovered graffiti. As his first works had barely dried on the walls he knew that he had found a love for life. This love for typography became a natural guide into a new profession. And soon enough, he graduated from Gobelins in 2007 with a solid knowledge of design and typography.

For Alexis, typography is just the starting point of his work. He can handle any type of brief and works just as well on projects with strong constraints or complete creative freedom. Looking for originality in all of his work, he believes in creating engaging, modern and precise visuals that follow a simple goal: To reinvent the letter, but never lose it’s meaning. Or it’s beauty.

Barbershop V2 is made for parisian restaurant Barbershop highlights 35 dishes & drinks from the menu. It’s a tribute to the work of Herb Lubalin and the wall he made in the canteen at the CBS headquarter in 1966.