Many people and organizations are concerned about environmental problems, this is no exception for McCann Worldgroup of India.
Ad industry giant McCann World Group (the India branch) produces three posters called Yin Yang, bearing the slogan “Bring Back The Balanceâ€, with each poster addresses issues related to land, water and air. The posters show various means of environmental destruction like nuclear testing, urbanization, whaling, over-fishing and war.
According to McCann World Group, it wishes to explore this irony that exists between the symbol and the existing situation of an environment. The concluding result seems the effort was worth all the time – six months to draw & paint and three months to retouch the whole project.
