A/B testing, often known as split testing, is when you compare two versions of a web page to find out which performs better. A/B testing involves showing the two variants, A and B, to similar visitors. The page that has a higher conversion rate is the one recommended for businesses. As companies realize how important A/B testing is for their business, more designers are incorporating tests into their analysis and design. There are many new A/B testing resources which can help you create a winning scenario for your clients.


For $79 a month, you can take it to the next level with an A/B testing program and changing tool for landing pages. If advertisers want to change the look of their landing pages in order to see more conversions, Unbounce can help. Landing pages are tricky, as all designers know, but if you aren’t thinking of your landing page as a conversion tool, now is the time to start. The tests uses overlays, sticky bars and triggers to figure out when and why guests convert. Unbounce is great for those who can’t figure out why their landing pages aren’t leading to conversions, or why visitors immediately bounce.

Crazy Egg

Crazy Egg is one of the newest A/B testing programs on the market. It lets you try any idea you want before making it permanent, then test their impact on the business. It allows you to change images, styles, and copy and then allow all traffic to interact with the changes. Its A/B tests then verify the performance of these changes. Conversion tracking happens in a snap, letting you know immediately about the results. Once a version of the website starts to outperform the older version, the app will automatically direct more web traffic to that version, which ensures you maximize conversions right away.

Moreover, Crazy Egg shows you heatmaps and screen recordings, all for a minimum fee of $29 per month.


Optimizely may be the top A/B testing tool of the era. It can work for clients at any level and boasts many different kinds of tests and analytics. Optimizely can direct clients to separate checkouts, so that data is completely comparable. It also has a “Web Experimentation Tool,” which makes it easy to use an editorial manager without the aid of a developer. It also lets you target certain clientele. Optimizely works on iOS, Android and tvOS platforms.

Google Optimize

Google Optimize is a very popular testing program offered by Google and integrated with Google Analytics. Since Google Optimize is free, it is a powerful data source for every kind of business. This program allows you to able to change the content, design, colours and classes of the A/B test. Google does not allow for detailed custom analyses as some of its competitors, such as Optimizely, but for businesses just starting out with A/B testing, Google Optimize is a great way to start.


AB Tasty

A more powerful tool is created by AB Tasty, an A/B testing program with CRO features including its Exit Intent Detection. The price is a hefty $249 per month, but for advertisers, architects and designers, the price could be worth it. Customization is the name of the game for AB tasty. You can control how many guests you send to each test page.

AB Tasty editorial manager is easy to use with an extensive widget library.