Infographics can increase web traffic by up to 12%.
Just throwing an infographic together isn’t enough, however. It needs to be one that is actually useful.
This can be trickier than it sounds, especially if you have a lot of data to pack in.
Read on as we look at five infographic tips.
1. Stick to a Single Topic
When creating an infographic, it’s all too easy to get sucked into the trap of trying to cram in every piece of data you have.
All this does is create a mess. You want your infographic to have a clear focus that people can understand at just a glance. That’s why you should always be sure to stick to just a single topic for your infographic.
One way to ensure this is to create a strong title for your infographic. Not only will this help you to focus on what you want to achieve, but can also help your SEO too.
2. Consider the Flow
If you’ve got a lot of information in your infographic, there’s no way anyone can take it all in at once. Instead, they will work their way through all the information it contains.
You need to make sure that they follow the order that you want them to. In other words, you need to create a flow. This is done by the placement of your graphics and information, which gives an obvious path for the viewer’s eye to follow. In this way, you control which parts of the information they see first.
3. Use Templates
You don’t have to reinvent the wheel. There are plenty of templates for infographics out there that can save you a whole heap of time.
These templates are also likely to have been used before and proven to be effective. This means that you can be sure that when you use them, you will be creating a high-quality infographic.
4. Utilize Color
If you have a lot of information, it can be hard to make the key data stand out.
One way to do so is by the clever use of color. If you use a specific color scheme, you can throw in a piece of data in a boldly different color. The eye will be naturally be drawn to this information.
5. Less Is More
The more data you have in an infographic, the messier it becomes.
If your infographic is too busy, it will lose its effectiveness. That’s why the principle of less is more should always be applied.
Make the first draft of your infographic, then see how much of it you can remove without it having a major impact on how well your infographic meets its aims. Keep cutting until you feel that you can’t remove anything else without making it less effective.
Have You Found These Infographic Tips Helpful?
We hope you’ve found these infographic tips useful. We wish you the best of luck with creating your own infographics.
If you’re looking for more design inspiration then be sure to take a good look around the site. We’re sure you’ll find something that can help you with your goals.