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No matter which industry you work in, you’ll likely benefit from a graphic design team. Graphic designers will visually translate the company’s message, which can create a powerful impression on your clients and potential buyers. Businesses use graphics in every stage of marketing to help persuade users into a purchase, workshop, or subscribing. Let’s look at some other reasons why you’d benefit from a graphic design team.
To Outsource or Not to Outsource?
If you’re interested in scaling your company, outsourcing makes a lot of sense. For one, it’s a smaller upfront economic investment than hiring an employee. Hiring an employee requires a lot of time (from recruiting and interviewing) and money (from salaries, medicare, and training). You can use the Parachute Design company site as a starting point if you’re interested in outsourcing graphic design. Ultimately, many entrepreneurs prefer to engage an outside service, as this provides flexibility and allows an entrepreneur to focus on the more important aspects of building a brand.
5 Reasons to Hire a Graphic Designer
Produce Creative Content
There are many free online design tools on the market, which create a low barrier of entry for anyone who wants to create decent content. More accessibility means more competition, so you need to get creative to stay ahead of the curve. Trained graphic artists are able to approach ideas, solve problems, and intuitively solve pain points. For example, the creation of infographics. Infographics are able to show information in a visual way without the clutter of too much text or overcrowding of information.
Share Information Easily
Humans like to look at attractive, shiny, and bright objects. If we see something in grayscale, we’re less likely to pay attention. Adding relevant graphics to text can not only break up the flow of information but also add context to what you’re writing or talking about. We also retain information better when it’s shown in a visual format. For example, language learning software Rosetta Stone shows a graphic beside the word so your brain can map the new language to the visual. Instead of relying on repetition, you assign the sequence and find the right answers automatically.
Remain More Consistent
When it comes to branding and marketing, consistency is vital. It’s difficult to keep consistent with your content if you don’t have a team behind you. Never think that inconsistency doesn’t matter because you’re a new business, and no one is watching you yet. The only way to get long-time viewers is to create content consistently, and a graphic artist can help you produce it. Consistency is key to building a dedicated following, a trusted brand, and a message that people can resonate with.
Good First Impression
You only have one chance to create a good first impression. A possible client may see an outdated website, filled with user experience issues and graphical bugs, and never return. Your first impression may not even be your website; it could be a business card, a flyer, an online advertisement, or your social media page. A graphic artist can give your entire brand a facelift, so prospective clients that want to do more research on your company will arrive at a beautiful, well-organized page instead of a mess.
Create Brand Message
Your brand is who you are, it’s what your product is, and it’s what your business represents. Whether you’re a large e-commerce business or a Shopify knitter, you need to tell your own story to scale your business. Graphic designers will communicate the emotions and feelings that exist behind your message and creatively tell your story. Graphic designers can also create a brand guide, so you and your team keep the same elements throughout your content, advertisements, or products.