Examples of Brands with Brilliant Omni-Channel Experiences

Technology keeps advancing, and over the years, it has become a basic part of our lives. As it keeps changing, it gets even more important in our lives. Omni channel marketing is one of the tools used by businesses to reach out to clients and even make sales. Let us look at examples of brands with brilliant Omni-channel experiences.

1. Disney

Disney is one of the few sites that score excellently on the omnichannel experience. It has an extremely mobile-responsive website. Unlike other websites, Disney’s trip planning website works exceptionally well on mobile devices. Once you have selected a trip, the My Disney Experience tool lets you plan the whole trip.

This entertainment company has an almost perfect website that is focused on providing you with an exclusive browsing experience. Disney’s Magic Band Program acts as the hotel room key alongside a photo storage device for any pictures you take with Disney characters. It features a Fast Pass integration, which is meant to keep your vacation moving.

2. Oasis

Oasis is a fashion retailer based in the UK. It has an e-commerce website, a brick-and-mortar store, and an application. It creatively combines all of these into a simple, yet rewarding shopping experience. If you visit their store, you will find sales associates with ipads in their hands, ready to give you detailed information about any of their products.

They use iPads as cash registers so that the associates can ring you up from any point within the store. If something runs out of stock, but you need it, the staff can place on order on your behalf and have it delivered to your doorstep.

3. Sephora

Sephora is the hub of makeup. They have at least 300 personal care and beauty brands in around 2300 stores globally. The company wants to see that you have an easy shopping experience while navigating through available products and services on their website. They have a strategically developed omnichannel initiative that places them ahead of other brands.

The company has a physical store in which they build and maintain a close relationship with their clients. They achieve this through complimentary makeovers, beauty workshops, and touchscreens for improved product testing. Sephora clients can also log back into their accounts to take a look at their shopping history, watch tutorials, scan items, and find nearby locations.

4. Starbucks

Starbucks is a coffee shop that pushed the boundaries by entering into the digital world. If you are a tech-savvy or a time-starved coffee enthusiast, Starbucks app lets you make an order in advance. It is a creative way to avoid lines as you strive to save time for other duties. The mobile app lets you go through the menu and specify your preferred drink. It also lets you view the estimated preparation time so that you plan yourself well.

The company has a Starbucks card that is also available in the app, phone, website or cashier. Each time you pay with the app, the company gives you a reward, and they accumulate as you keep making payments. The app can also be used to send gifts, locate nearby stores, and view the menu.

Conclusion

Omnichannel marketing keeps getting better. However, only a few brands have been able to utilise it fully to their advantage. You must have noticed that the brands in this list have earned a name for themselves thanks to omnichannel marketing. To optimize their ability to make money, these brands use omnichannel marketing alongside other digital tools such as email marketing and SEO to gain a competitive edge. You can also gain similar benefits by connecting your application with SMS API from Textlocal.com.