Are your SEO and ad campaigns giving you lukewarm results? You’re not alone. According to WordStream, the average conversion rate is 2.35%, and only 10% of landing pages have a conversion rate of over 11%.
Why are these numbers of small, if ads and other digital marketing techniques are supposed to lead your online business to unstoppable growth? The answer is in the landing pages.
The mission of digital marketing, whether it’s social media ads, SEO, or PPC, is to increase visibility and introduce leads to your products and services. In other words, a potential customer sees your website in ads or in Google search results, likes the way it sounds, and clicks on it. From then on, it’s up to the landing page to persuade the user to make a purchase, and that’s what most business owners forget. For best results, you shouldn’t put all your budget into marketing campaigns and ignore the design of your landing pages. On the contrary, you should continue to invest in digital marketing, while at the same time paying attention to your landing page design.
This is where ClickFunnels comes in – a robust, easy to use sales funnel tool that helps you create brilliant landing pages that convert. If your landing pages seem a bit lackluster and you’d like to improve your conversion rate, here’s how to design your website’s new and improved landing page with ClickFunnels.
Get inspiration from the Funnel Hacker Cookbook and 100+ free templates.
Looking at examples of successful landing pages, you’ll see that most of them work on the less is more principle. And, without a doubt, this is an excellent strategy to follow. Research shows that putting multiple offers on your landing page decreases conversions by up to 266%, and overwhelming website visitors with lots and lots of elements makes them want to leave sooner.
But building a well-optimized landing page from scratch is no easy task. When you’re starting out, you might now know which elements to add and which to avoid. And how does the ideal sales funnel look like anyway? It’s always a good idea to arm yourself with information and not design your landing page at random, which is why the Funnel Hacker Cookbook PDF from ClickFunnels is perhaps the best place to start.
Available for free, this guide explains in-depth all the elements and pages to build a funnel, so that you get a good understanding of the basics:
The elements of a sales funnel, or the “ingredients” include examples such as text (headings, subheadings, paragraphs), media, forms, user logins, navigation bars, and much more.
The pages of the sales funnel, or the “page recipes” include examples such as presale pages, opt-in pages, order form pages, sales pages, membership pages, and so on.
The funnels, or the “cake”, the finished product. Here, ClickFunnels breaks down funnels into four categories: lead funnels, buyer funnels, event funnels, and other funnels.
Understanding these elements is key in building an effective landing page and, to see them at work, you can have a look at the 100+ free templates offered by ClickFunnels, conveniently sorted into categories.
Use the Drag & Drop Page Builder
After you’ve found out what makes users tick and what elements can upgrade your landing page, it’s time to get to work and build your page. Now, this process might sound a bit complicated, especially if you don’t have any coding experience, or you’re not ready to hire a designer yet. But fortunately, with ClickFunnels, you don’t have to.
ClickFunnels has an easy-to-use Drag & Drop Page Builder that you can use yourself without previous experience. As you’ll see in Drip Digital’s review of ClickFunnels, and many other reviews on the Web, this tool was built with simplicity in mind and doesn’t require a steep learning curve.
To start, check the boxes of what you’d like your landing page to include, and then ClickFunnels will suggest a list of premade funnels. From there, all you have to do is drag and drop the elements until your page looks just like you wanted.
One of the best things about ClickFunnels is that it shows you how your funnel looks like both on desktop and mobile, which is crucial to optimizing the user’s experience. According to the latest statistics, there are more than 3.5 billion smartphone users worldwide, and 69% of them use their phones to do product research. Surprisingly, only half of landing pages are optimized for mobile devices, so using ClickFunnels to optimize your landing page for mobile visitors helps you be part of the more successful half.
In the ClickFunnels editor, you can add, remove, or rearrange elements such as sections, rows, columns, and elements. Once you’re used to the basics, you can experiment with more advanced elements, such as custom HTML tables, timers, and Facebook Sign Up widgets.
Integrate 3rd party apps
In addition to text and media, the ClickFunnels Page Builder also supports 3rd party integrations. No matter the size of your business, and the type of page you want to create, you can choose from the many options available, such as:
- Email automation (autoresponders): emails and newsletters that are automatically sent to your subscribers.
- Payment gateways: applications that enable online payments, such as PayPal and Stripe
- Domain registers such as GoDaddy, which offer affordable domain names
- Webinar funnels, so that you can integrate apps such as Zoom
There are many more categories to choose from, and the great part is that all of them are included in the Basic Plan. Basically, once you’ve decided which layout and elements help you convert, with ClickFunnels, you can easily make it possible.
There are many landing page builders out there, but ClickFunnels has the potential to turn your page into a lead magnet. It’s affordable, it’s easy to use and, most importantly, it empowers you to take control of the landing page building process.