First things first, a digital marketing case study is an apt description of the problems solved by the company, that illustrates their step-by-step approach towards the task and showcases the ways of achieving positive results.
The overall purpose of the case study is to build trustful relations between a brand and its target audience. Thus the more detailed and precise it is, the more credence it lends you. But it is more than stuffing tons of numbers and diagrams, as consistency and easy-to-read narrative will keep your audience riveted from the very beginning to excellently tackled issues. The following tips will come in handy for learning how to write a successful case study.
- Before kick-starting a study, you are to choose a customer whose case will be taken up. Recognizable brands will help you to gain your audience’s trust faster. But if there is no name-and-fame, you can choose the most complicated and captivating case, it will work just as great.
- When you determined the brand that will be the subject of the study, it is high time to collect a customer’s review. Ask about the problem your client was facing, the reasons he/she gave preference to your organization, the way your solution influenced his/her business, etc.
- Steer clear of yes-no questions and stick to the open-ended way of asking. Doing so will enable the customer to speak so that you get a good selection of quotes.
As you are through the interview and have enough information, you can get on with a writing process.
An important remark to consider. Creating a case study is not only the task for brands who can cherry-pick the best problem-solving examples to show off and win new customers. If you are obtaining a degree in marketing and writing a case study is your assignment, you may feel completely stumped. And that’s fine, as you may not have experience or even time to struggle with your paper. In this case, consider using a service where you can buy a case study online. It is a time-saving option that can facilitate the studying process.
Step-By-Step Guide for Building a Case Study
Now that you’ve collected sufficient information, let’s get more specific with the writing section.
If to speak about basic structure, a case study has something in common with a fiction story as it consists of the following parts:
- Introduction with the description of the protagonist (customer)
- A problem statement that the protagonist (customer) faced.
- Solution of his issue.
- Results and conclusions.
Following the basic structure, you name your protagonist, give a short description of his brand’s background, and the problem he encountered. This is a part where your audience discovers themselves grappling with the same challenges and searching for an appropriate solution.
Here comes the description of the way your service helped the protagonist to solve his issue. You can illustrate it with gifs, graphics, images, and tables. Illustration, along with description, makes a winning combination.
A case study ends up with providing results and conclusions. Try to be more specific and focus on the most outstanding points. Do not forget to include a visual representation of the achieved results and customer comments.
Furthermore, in the final part, you can add a comparison of situations «before» and «after». It will give your clients a clear understanding of how much improvement your service adds to the case.
It is totally up to you how to arrange the story. Here you have a lot of options, including texts with visual materials, presentation slides, or video. Go as far as your creativity goes, but keep your story simple and coherent. It’s also essential to consider one to one marketing when developing a plan.
Things to Keep in Mind
- Shift a focus from your success to the client’s benefit from it. You certainly achieved great results and can’t wait to share. And your clients will appreciate it as long as they see it useful. So let the audience know how they can get the most value of your service.
- Do not spread yourself too thin. The truth is, you can not reach each and every one. But there is a group of interested individuals that can find your service helpful. Stick to your target audience and turn them into your clients.
- Specify and describe problems as customers see them. People ask for professional help when they can not accomplish a task and need experts to assist them. The better you identify and describe problems in your case study, the more likely your audience recognizes their own issues and requests your assistance.
- Visualize your achievements. Words and numbers can tell a lot in the same way as to get boring for those who go through them. Visualization is critical when it comes to your showcase, thus adding screenshots, gifs, images, or even presenting everything in video format will play in your favor.
- Highlight the benefits of cooperation with your brand. When dealing with attracting new clients, there is no room for being too modest. Don’t be afraid of including feedback from other customers that prove your professionalism.
- Promote your case study. With the help of email marketing, contextual advertising, and promotion in social media, you will have a chance to reach more customers.
A digital marketing case study is your chance to demonstrate your level of professionalism, creativity, and willingness to cope with the challenges. This is a powerful tool that will attract traffic to the website and create a complete picture of the way your company approaches problems.