Technology has advanced and developed in ways and at such a high pace which was unimaginable to even think about 20 years ago. Today technology has improved in the software field which enables businesses to communicate directly and engage with their target audience through an array of methods.

With the fast paced development of technology, even for big companies like Google and Apple it is an ongoing and inevitable process to find newer ways which can improve their user experience to keep their loyalty to the brand.

The same phenomenon works for casinos and online gambling industry whether online or land and mortar based. They need to acquire a complete and valuable insight and data about what their customers like and how can they improve better in their field to keep their present customers and attract new ones. This is done by using high level technology.

That time is not far when mobile internet browsing will become number one method of surfing the web, and this is the reason mobile traffic and applications have become the important focus channels for casinos.

Let’s take a detailed insight about how mobile technology can help casinos to engage their customers.

1. Changes in the practice of communication channels

Nowadays casino businesses have a great opportunity to ply effective methods to communicate with their customers than to rely on the traditional methods such as text messaging and through spending on third party advertising. But today there are many marketing channels with different marketing programs based on basic concepts like

  • Golden Record: This concept provides a correct information about the player’s records and profile. By this concept you can get unified information about the players and their gaming habits to create a perfect and accurate database.
  • Subscription: This concept is a little different from permission based marketing. Here the marketing channels give all the powers to the players whether to engage, not engage or block the messages.

Land based casinos can use the phone app which uses the push notifications to communicate with their customers. By this notification you can alert your customers about the special offers which would expire soon, weather updates so that they can plan accordingly to visit the casino, offering map suggestions for directions to visit, and encouraging customers to share their experiences with others by leaving a review, etc.

2. Use of Digital/Virtual Concierge systems:

A digital/virtual concierge is a technology that provides conversational and contextual assistance to the customers.

Casinos can employ this technology and make the best out of it. Virtual concierge can be used in a casino in the following ways:

  • Convey about the different games and services to the customers
  • Live streaming of their games played
  • Along with games also advertise about different amenities

Use of Virtual concierge system increases customer satisfaction and helps in giving them a personalized experience.

3. Use of mobile technology to engage with their customers:

In this competitive gaming environment, mobile casino app is the best and smartest way to interact with your customers by marketing your casino Venue, informing customers about different games and win a jackpot, promoting services, offering loyalty programs, geo targeted promotions and keeping a track of customers, etc.

Control4 is a mobile app which can be used by the casinos to give its customers more control over the amenities used. With the use of technology the casinos can not only communicate with their customers but also enhance their experience.

There is only one downside which a mobile app has is that each casino has its own app to be downloaded, rather than one single app which caters to all the casinos.

Conclusion

Though mobile app technology is the best way for casinos to interact with their customers. But it is a little expensive and also requires a lot of time to develop and deliver such programs. For any casino, it is very important to develop a customer oriented technology which satisfies them straight away, if they are not satisfied than they will switch to another one which caters their needs better. This is because, in the casino industry (bestcasinosites.co.nz) a positive first impression and finding a way of budgeting this expensive technology is important and necessary to enjoy a long term success.