Todd Sumamno
The massive amount of information that exists on the Internet makes it impossible to find what you are looking for unless somebody does the hard work, and organize it for you. That’s why Google Search Rankings were invented. Notice that you’re able to find the information that you need in a matter of milliseconds.
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Have you ever wondered how it is possible to accomplish this so fast? If not, in this article, you’ll find the answer to that question. So, let’s find it out!
Search engines and how do they work
The search engine is both very simple and extremely advanced at the same time. Why is it? It is because it has only three main functions. The first of them is to crawl. The Internet consists of many websites that are connected to each other with the links. Every search engine is constantly scouring the Internet for new content. You can only imagine how much processing power it requires!
After the crawling process, the page will be indexed. It means that the content that has been found will be stored and appropriately labeled. It’s necessary so that the page will be displayed only for certain requests. Notice that not everything that the search engine finds will be indexed.
Once the previous two stages have been done, it’s time for the last search engine function that you should be most interested in – ranking. Pretty much every webpage on the Internet contains some content. A website’s primary function is to help people resolve their doubts and problems.
Now, you’ve probably noticed that the pages that are the most comprehensive, are usually on top of the search engine results page. It’s not a coincidence – Google and other search engines always strive to provide you with the best possible user experience. They appreciate your time, and also know that the majority of people are impatient. That’s why they want you to find the answer that you are looking for as quickly as possible. Content is the most critical factor that will help you rank high, but there’s also a variety of other SEO techniques that can help you do that.
Ranking factors
We mentioned that content is the most critical ranking factor. However, you have to know that there are hundreds (likely even thousands) of other ranking factors. Google has never revealed what they are in detail, and it’s understandable that Google wants to protect it.
We don’t know what these factors are, but we know the main categories of them. There’s quite a few, for example, topicality, page speed, quality, entities, webpage freshness, data structure, and rank brain. These are the seven known factors; however, we don’t know their importance. We can just speculate about it, but only Google knows the answer. These factors consist of many little things, and all of them are taken into consideration when it comes to page score. Each and every page is strictly evaluated, and only the pages with a high score will be displayed at the top of the search engine results page.
Why is it so hard to rank high?
If you have already started your SEO game, you must have noticed that it’s not very easy to rank high on the keywords critical from your company’s point of view. But, first things first. Every factor matters and even one low score might prevent your website from ranking high. That’s why you should make sure that your website is of the highest quality.
When it contains quality content that people find helpful and useful, it’s valuable information for search engines that you are legit. Do everything you can to make your website pleasant for users – it should be fast, easy to navigate, and entertaining. Google pays attention to how much time people spend on your site. And, if you’ve created a very good one, potential customers are more likely to stay there for longer.
Why should you even bother to rank high?
According to Google statistics, the first page of the SERP receives an astounding 95% of traffic. It’s a massive opportunity for businesses, and you should take advantage of this fact. The more people see your page, the more likely it is that they will purchase something from you. At this point, over 4,5 billion people have access to the Internet. All of them could be your potential customers, and that’s why it’s critical to rank high. But, if your page is ranked on the second page, it’s not 4,5 billion anymore – it’s only 225 million. See? The difference is huge, and that’s why an SEO game is well worth it!
Now you know that search engines have three functions – to crawl, to index, and to rank. It allows them to find new webpages and evaluate their content. Once it’s done, they are given a score that is based on many different factors that, unfortunately, we don’t know. Hopefully, this knowledge will help you to create websites that will rank higher. Be patient as it requires some time, and then results shall be fantastic. Good luck!
Brittany Maslo