Technological developments and advancements have revolutionized several industries including online casino and gaming industry. Technology has changed the ways of doing business and has helped people to achieve their desired goals by trying out new things which they have never done before. Digital platforms have made casino games easier to access for anyone from all around the world.
Scroll down to know the most recent impressive technological innovations.
1. AUGMENTED REALITY:
The amalgamation (integration) of digital information in real time with user’s environment is known as augmented reality. Virtual Reality (creates an artificial environment) is totally different from Augmented Reality overlays the new information on top of the existing environment.
Virtual reality and Augmented Reality technology is mostly associated with video games, but it has also started paving its way to online casinos and online gambling industry by transforming the format of the games making it more exciting and attract new players. Though it is still in an experimental phase, it has already started getting popular among the players. Augmented reality technology gives players a complete gaming experience of real life objects and interacting with people while playing.
2. Cryptocurrency:
The invention and introduction of Bitcoin (a type of Cryptocurrency) revolutionized the payment modes of online casinos and online gambling.
Bitcoin is the first valuable and at present the most popular block-chain based cryptocurrency accepted by several (hundred thousand) online vendors, including sites and platforms like online casinos, Expedia, Steam, etc.
Nowadays scandals like data piracy are heard about a lot which makes it a little unsafe for the players to provide their financial details for payment modes.
As far as the transaction fees is concerned while depositing and withdrawal of Cryptocurrency, it is much smaller when compared to the regular currency making it cost effective. Bitcoin currency offers a house edges only to the casino (both online and brick and mortar) that are lower compared to regular currency casinos.
By far online casino gaming is the only industry to get in using with cryptocurrencies.
3. Artificial Intelligence:
Artificial Intelligence (AI) is the technology, in which machines are integrated with an intelligence system, such that machines can think, learn from their environment and human behaviour which helps it to make immediate decisions benefitting human beings and also modify their own behaviour and actions accordingly.
There are many casinos using AI powered slots in their online casinos. In a slots game, the players play against an automated machine or a computer, this minimizes the chance of cheating and facilitate the essence of fair game. These slots are now being replaced by AI.
In the coming future AI will be an integral part of the gaming world, especially for online casinos and online gambling. The combination of AI, AUGMENTED REALITY AND 3D will completely change the scenario of online casinos.
4. Chabot’s:
Chatbot is a kind of messaging software which helps people to get any information requested, basically it’s a kind of a tool which helps in interaction between users and computers.
Chatbots act as a great tool for online casino industry as it is very helpful in maintaining the user base and can provide relevant and detailed information about the user’s pinpoints, leaving a scope of improvising and makes it possible to understand the player’s behaviour better. This boosts customer loyalty and satisfaction. Chatbot also helps in reaching out to new target audience through popular messengers.
4. Predictive Analytics:
In the near future the coming new generation will experience a fully digital integrated lifestyle, where they will expect all things done at a fast pace and availability of services at their fingertips.
Today if casino businesses want to be in the race and win, they should try to make the maximum out of the available data stream they command and also should try to embrace prediction and optimization by the initiative to analytics.
Players/gamblers are the biggest assets door the casino industry and prediction of their future worth of each player is the primary goal of casino analytics. To suit such advanced analytics every gaming industry has a wealth of information of their users, like age, gender, location, from their first visit itself they register to gain access and the data trails grow more with the commencement of play. Within no time there is an in-depth profile of each player which can be used for target marketing that helps to deliver right offers, at the right time to the right players.
Conclusion
The advancement in modern technology has led to the emergence of online casino industry. The technological advancements in the online casino industry has made it popular among a wide range of audience by generating a high percentage of market share compared to the overall gambling industry.
