All businesses need to promote their products and services but finding the right way to engage your audience isn’t always easy. With pop-up stands, however, it’s easy to showcase your brand and reach your target demographic. If you’re looking for effective ways to increase footfall and entice customers into your premises, find out why pop-up stands are the perfect way to promote your brand…
1. Maximum Visual Impact
A pop-up stand ensures your business is seen, no matter how busy the area or how crowded the marketplace. Ranging from single tower in size to 3m wide stands, you can use pop-ups to create as much visual impact as you like. In fact, the largest pop-up stands are perfect for creating a branded backdrop behind temporary pop-up stores, in-house demonstrations or on-the-road pitches.
2. Easy to Assemble
When you’re using temporary displays to promote your brand, ease of assembly is essential. Every minute you spend setting up your stand or demonstration space is time that you’re not engaging with your targets. Fortunately, pop-up stands are so named because of how easy they are to assemble – they literally do pop up!
Typically, pop-up stands can be assembled by just one person and you certainly won’t need any tools or equipment to get your stand fully ready for use. Savvy designs ensure a pre-built frame can be opened and closed with ease, which ensures minimal effort is required to setup your stand or create a bespoke branded space.
3. Lightweight and Portable
As well as being easy to assemble, any temporary marketing materials should also be lightweight and portable. Whether you’re using pop-up stands in store, at exhibitions or on the road, you need to be able to move them around easily.
The vast majority of pop-up stands consist of an aluminium frame with fabric panel applications or magnetically applied graphics. Despite being highly durable and long-lasting, they’re also lightweight and extremely flexible. This ensures you’ll get maximum use from your pop-up stands and be able to use them in a wide range of locations.
4. Varying Sizes Create Seamless Offline Marketing
Pop-up stands are available in a variety of sizes, which means you can use more than one to create a cohesive offline marketing campaign. Whether you use stands in gradient sizes to guide visitors to your exhibition stand or you place stands in strategic locations around your store to propel customers past displays and products, you can use pop-up stands to enhance your company’s performance.
Of course, your offline marketing doesn’t have to stop with pop-up stands. Roller banners, point-of-sale displays and even window treatments can all feature complementing artwork that entices, informs and entertains your target demographic. When used in conjunction with pop-up stands, the impact of your offline marketing campaigns is magnified. With a multi-pronged approach, you can enhance your results and secure more advertising and engagement for your brand.
5. Showcase Promotions, Offers and Deals
When you want to highlight an offer or make customers aware of a promotion, pop-up stands are the perfect choice. With the option to move stands to different locations easily, you can enhance in-store displays and modify your floorplan in any way you choose.
Furthermore, many pop-up stands are ideal for outdoor use. When you’re operating a bricks and mortar business, being able to entice customers through the door is critically important. With a branded pop-up stand making passers-by aware of your brand qualities and price points, you can generate awareness and interest quickly and efficiently.
Designing Your Pop-Up Stands
When you commission pop-up stands, you can choose to showcase your brand in a variety of different ways. By combining the latest tech with your visual displays, you can even incorporate TV screens and games consoles into your stands, for example. If you don’t have much experience designing stands or large format marketing materials, however, you may want to seek guidance from an experienced designer or printer.
With input from creative professionals, you can bring your ideas to life and benefit from their expertise and experience. Knowing how to make the most of your pop-up stand will ensure you can use it to maximum effect, so take the time to get advice from a designer and find out how stands, banners and displays can showcase your brand.
Remember – many printers also offer design services, and this can be a great way to streamline your project. When your pop-up stands are designed and produced under one roof, you can be sure that the artwork, format and materials will all be perfectly aligned to deliver faultless marketing materials for your brand.