Michael Mitchell, an influential typographer, died in November 2017 at age 78. Mitchell came to his calling as a typographer late in life, having spent years as a dentist. In 1992, he began life as a full-time typographer. He was known for mastering every aspect of book design: type and layout, great skill as a […]
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For well-established brands, there are few more risky endeavors than updating a logo. There are important considerations, like nostalgia and goodwill associated with the branding, and the potential for catastrophe is huge. Some brands are able to refresh their look in a way that is consistent with their history and also looks to the future. […]
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