Todd Sumamno
We’re living in fast-paced times, especially evident in current digital marketing trends. To keep up with the competition, companies should carefully take note of the ever-evolving digital marketing landscape and keep up with trends. One such area to consider is logo design! Read on, and we’ll show you how to update your logo, so it stands out in 2022.
#1: Minimalism and Conciseness
Minimalism is a universal trend and remains relevant for the best logo design ideas. Despite the simple geometry, typography, and composition, each element of a minimal logo performs a specific function or carries a clear idea. Such a design allows customers to catch, remember, and recognize the brand’s essence.
Technical advantages include displaying the logotype on any media and in any size without losing quality. In addition, a minimalist identity is considered timeless, which means that it will not require updating for a long time.
#2: Special Color Range
People need more positivity when experiencing difficult times, so cheerful colors are in great demand today. A bright splash of color acts instantly: it gives the design expressiveness and provides the audience with great emotions. Particular coloring 2022 logo trends include such options as:
- The designer can adjust the grayscale to bring an outdated style to life quickly;
- It’s also possible to design the entire emblem in a new shade, completely changing the color scheme;
- A bright color is suitable as an accent, or the designer can combine several shades at once.
The main task is to match the theme of the brand. For example, if a company promotes eco-products, then bright shades of green will do.
#3: Geometric Patterns
Simple geometric shapes (square, circle, triangle, line) form images that symbolize the business. The strength of this identity lies in its sheer simplicity.
On the one hand, the basic elements of geometry are associated with clarity, structure, and restraint. Their combination allows specialists to approach the process creatively using rich colors and creating unusual combinations of shapes.
#4: Gradients
This trend is growing every year thanks to digital technologies that help create unusual color transitions. The gradient allows designers to completely focus on color and control the users’ attention, adding depth, volume, and dynamics to the design. However, it’s important to remember that the general rule for modern gradients is smoothness and delicacy.
At the same time, the trend allows the most daring experiments. Color transitions can fill the entire logotype or create accents in individual components: a symbol, a background, an inscription, and so on. The gradient can vary between shades of the same color or several contrasting shades.
#5: 90s Style
The last 20th century’s decade was defined by various genres and styles, from pop culture to grunge and punk. But one thing is certain — every subculture has its place in experimentation. Today, the trends of the 90s are back not only on the fashion runways but also in logo ideas 2022.
This manifests itself in bright colors, abstract geometry, and whimsical patterns. For text logos, designers can safely use non-standard font combinations, bold shadows, and contrast strokes. This style is suitable for brands that want to attract attention and are not afraid of innovation.
#6: Unusual Typography
Uncommon typography is one way to give a logo a personality. Experimental font means everything that goes against the rules of traditional type design. It doesn’t have to be fancy or illegible. The main thing is the effect of surprise — for example:
- Different heights of letters;
- Ignoring kerning;
- Unusual lines.
When applying this technique, it’s crucial to strike a balance between creative and marketing goals. A logotype needs to be creative and unique while still conveying the right message, resonating with the brand’s audience, and remaining readable and attractive.
#7: Negative Space
Negative space consists of empty areas in or around letters, images, and symbols. This trend is not new but is still relevant to the 2022 logo design.
Such a technique allows you to get an exciting logo and avoid plagiarism from competitors. To use negative space creatively, a specialist should consider integrating the business symbol between or within one of the letters. This will help reinforce the message of the logo without complicating it visually.
In addition, ambiguity attracts attention and holds the customer’s gaze, encouraging them to think about the meaning. As such, clients will better remember the brand.
Conclusion
Of course, there are other popular trends for 2022, including unusual animation and optical illusions. However, all of them are aimed at one effect: to attract customers to the organization’s page or website. Designers should constantly look for fresh trends in order to create something really outstanding and relevant.
It’s also worth considering that some trends are immortal, such as minimalism. By applying something like this, designers can create a logo that will effectively attract customers not only in 2022 but for the years to come.
Brittany
