Does My Design Company Need A Digital PR Firm?

Graphic designers play a crucial role in business, but that’s not all they do. Their work impacts the daily lives of people around the world. Graphic designers can create anything from movie posters to online ads to company logos. The things these designers create can do everything from inspiring community action to promoting products for a company and everything in between.

As a graphic designer or design company, you want to ensure you have an excellent reputation and produce quality work. As your business or clientele grows, you may have questions or needs that arise surrounding your reputation and community engagement.

In these cases, a digital PR firm can provide guidance and support, as they can handle all elements of public relations. Still, you may wonder if a graphic design company really needs a digital PR firm.

Learn more about the benefits and how PR works in this article.

What Does A PR Firm Actually Do?

You might associate public relations with celebrities or other high-profile figures. While it’s true that many big corporations and celebs work with PR professionals, they aren’t the only ones. Most midsize to large businesses can benefit from the help of a PR firm, even if just on a case-by-case basis.

Five Important Tasks PR Firms Perform

Overall, public relations agencies can cater their services to the needs of your business.

However, they often perform the following tasks, whether for a graphic design business or any other company.

1. Build reputation: A lot of PR work is about creating a trustworthy reputation with customers and the community. An experienced PR firm will partner with your business to craft messaging.
2. Manage crisis: When controversies or crisis moments occur, a brand with a good reputation will fare better than one without. While many graphic design agencies don’t have significant crises, PR agencies can still help with minor faux pas or improve trust with the community.
3. Work with the press: The bigger your business gets, the more interaction you’ll have with the press. Mid-level design companies might not need much media management, but larger companies really benefit here. The PR professionals can handle requests for quotes, interviews, and more.
4. Assist marketing teams: Another lesser-known role of PR firms is marketing. Depending on the PR firm, they may offer services like social media management. This means they can work with your marketing teams and agencies to sell services or grow the brand.
5. Manage online presence: Your design company’s online presence is vital in 2023. Having the basics is vital. So, you need a well-designed website, a social media presence, and good search engine optimization. However, you’ll also want to know what clients and others say about your business and services. PR companies can assist here.

These, along with other specific services, allow public relations firms to support everything branding and reputation for your design company.

How Can PR Support My Design Business?

The above list gives a general overview of the things a PR company can do to support your design business. However, the exact strategies and daily tasks will vary. You may hire a PR agency on a case-by-case basis to manage media or assist with branding. Or you may hire them for weekly and monthly tasks such as social media.

As far as costs go, the best way to budget for PR is to contact agencies directly. The cost of services varies depending on their experience and the services you request.

It’s often worth the money, as PR can grow and strengthen your business.