Growth and engagement rates are two very important avenues that creators and business brands pay attention to on TikTok. Without increasing numbers in both sectors, a TikTok account can quickly decline, resulting in loss of a prominent presence and/or valuable sales.

Which is why we wanted to bring the “Building Your TikTok Empire” topic to the forefront. Learning how to gain followers on TikTok is crucial to expanding your empire – which advertently leads to an increase in growth and engagement. Throughout this article, you’ll not only learn tips and tricks on how to gain a broader audience, but you’ll also learn how to create engaging content to keep everyone satisfied.

At the end, if more assistance is needed, please head over to our site to buy TikTok followers and obtain additional information with one of our trusted representatives. We’re always here to help – and we always want to see you and yours succeed.

Now, let’s get started!

Identify Your Niche

Before you get started on the in’s and out’s of growing your target audience, you first need to establish the niche you’ll be creating TikTok content in. This can range from beauty and makeup, to cooking and recipes, to weights and fitness routines, to stories and jokes. The sky is quite literally the limit; just find what you’re passionate about!

Just remember, this particular social media application thrives on creativity and authenticity. Which means you’ll need to stand out in your niche to draw the TikTok users in. Keep this in mind when selecting an avenue and building a community. You have to be consistent, reliable, and communicative… or else the growth won’t happen. If you pick a topic that you’re not well rehearsed in, your account might spiral downward before it has the chance to succeed.

Understand Your Target Audience

Next step in this suggested step-by-step guide is understanding your target audience – and boy, is it crucial!

Before you start to create content that resonates with people, you need to understand who you’re speaking to. But how do you do that?

● You pay attention to the demographics. Consider who you want to appeal to, including but not limited to age, gender, and location. Act as if you’re speaking directly to them, one-on-one, in person.

● You prioritize interests and values. Don’t ask yourself what you care about, ask what they care about. From time to time, you’ll get down and nerdy with a specific topic. But for the most part, you want your meaningful content to center around their passions.

● You notice content preferences. The numbers are necessary here. What TikTok videos are increasing interactions? Challenges? Duets? Comedic relief? Stories? Ask yourself these questions and make more of what the people want.

● You understand engagement patterns. Be aware of when audience members are active on the app so you can select the right times to post. The last thing you want is to put something up in the middle of the night where no one sees it – it’ll tank your rates.

Produce Top Tier Content

 

Onto the next section – and arguably one of the most essential to gaining more followers – producing top tier TikTok content.

Now, we did briefly mention earlier that TikTok users can differ in interests. Some like viewing facts, others prefer comedy. In our research, we found that the following three categories excelled the most:

1. Entertainment: If your engaging content can make viewers laugh, you’ll surely bring a smile to peoples’ faces every time they see you pop up on their For You page. Giving out that ‘feel good’ vibe will surely draw your target audience in.
2. Educational: Did you know that more TikTok followers prefer to learn on the app? That’s right, anything from tips to tutorials, from conspiracies to tiny unknown facts. Users yearn to acquire knowledge, and what better way to do so than in a short clip video?
3. Inspiring: Inspiration isn’t the easiest thing to draw up in a person, so if you can emphasize a call to action and get TikTokers to make a move, your content will definitely be considered top tier. Your content could be dedicated to self-development for personal growth, or it could be geared towards purchasing a new item that makes life much easier. Either way, inspiration is inspiration!

Once your TikTok content is solidified, your target audience is acquired, and your niche is established, you’ve tackled the three most difficult aspects of building an empire. Now, we’ll be moving on to the little tidbits that’ll take your profile to the next level, on TikTok and other social media platforms.

Utilize Trends

To be trendy is to be fashionable, to be up-to-date. In the new. With the hip. Whatever the kids say these days.

The TikTok app in itself is trendy when compared to other social media platforms, which makes everything within that much trendier.

Sounds and songs attached to challenges and duets? Trendy. Viral moments that influencers are expanding on? Trendy. Various videos that have endless likes, comments, and shares? Trendy.

But how do you know what to copy or create to expand your TikTok presence? Our favorite suggestion is this: Head over to the Trend Discovery platform on TikTok. You’ll get to see the most used and most appreciated hashtags, sounds, current creators, and general videos. That way when it comes time for you to create content, you’ll know what’s going to give you positive engagement and growth to make that empire of yours larger.

A good back up suggestion is this: Personally scroll the For You page on your own time to see what the TikTok algorithm shows you. Devise a plan based on what you see.

Start a Content Series

One-off videos can totally serve their purpose to gain more followers, but do you know what we find works even better? Creating a content series. This continuous stream of relevant information pertaining to one specific topic keeps audience members returning for more.

Picture storytelling combined with strategy… ah, what a popular way to get viewers hooked to your platform.

What ideas can you bring to life? Some that we’ve found beneficial include a tip of the day, tutorials for a particular makeup line, best Amazon buys for holidays or birthdays, date ideas for couples, and travel advice for those wondering the world.

There’s no limits, though, so don’t shrug a content series idea away just because you’re not sure it’ll give you a boost. Define your plan, solidify what’s going to keep followers hooked, post at a consistent pace, and pivot if the experiments you’re launching are going south.

Don’t Shy Away from Hashtags

Instagram may have made the “hashtag” what it is, but TikTok videos have certainly used them to their advantage just as much. You see, attaching relevant hashtags to a video not only attracts followers to your content, but it attracts the right followers. How? Well, if people are looking for information in your niche, all they have to do is search the keywords you’re using, and they’ll be brought directly to your page!

A word of wise advice when it comes to relevant hashtags Always make sure your captions pertain to what’s in the content. Otherwise, it’ll look like spam. And don’t forget to include the ever-so-popular, never-going-out-of-style hashtag #fyp. :

Pick the Right Posting Times

 

How will you ever narrow down the perfect time to post your TikTok videos? This may seem like a complicated question, but we can assure you, the answer is quite simple.

TikTok analytics is your best friend. Check out the creator tool on your app and head on over to the Followers tab. Simply scroll down to Follower activity and you’ll instantly see the days and times where your followers are mostly active.

Our suggestion? Post right before the most active times. That way the recordings will already be flowing through the For You page when they enter the social media app.

Keep Up with a Consistent Schedule

Figuring out the right posting times is just as important as our next ticket item on the list of building a great TikTok empire: Keeping up with a consistent schedule.

Let’s start by saying this: The last thing you want to do is post a few videos just to show users that you’re active. Instead, you want to keep your audience engaged by getting new info up and running regularly. If you’re not reliable, it may be a tricky task to keep your current following, nevermind gain more followers.

At first, keeping up will feel daunting. But we can assure you, follow these suggestions and you’ll be A-ok:

● Stick to a schedule. Mark your calendar if you need to. Jot down how often you can realistically post and stick to it. We think it’s best to create content daily, bi-weekly, or weekly. Anything less may have a negative impact on your brand or business.

● Try batchwork. Sometimes, life gets in the way. When you’re super busy, it’s hard to sit down and record yourself multiple times a week. Instead of spreading it out, we find it easier to batch the work! Create multiple videos in one sitting, then you can span them out over the coming weeks.

● Analytics is your best friend. We said it before and we’ll say it again: Analytics is your BFF. Don’t be shy or nervous to use it. This feature will help you narrow in on timeframes for your schedule.

Consider Using Closed Captions

A small detail to some, a huge difference to others. Closed captions may seem directly relevant to the deaf and hard-of-hearing communities, but they actually additionally offer SEO benefits and increase overall engagement. So much so that we’ve found more followers prefer when a video has closed captions. They are more apt to press the “+” follow button because of the easy accessibility.

Collaborate with Influencers

Other TikTok creators and influencers can have an exceptional positive impact on your platform and the brand or business that you run. That’s why we genuinely like pushing TikTok profiles towards this suggestion.

All you have to do is set some funds aside for your advertising budget, reach out to someone that has an extensive following (but not too far away from your numbers), and make sure what they post aligns with your goals. For example, if you’re trying to get some workout videos to go viral from a workout class you offer, you might want to team up with a fitness trainer to show proper body mechanics and prospective results.

Note: You want to partner with a creator that’s big enough to grow your audience, but small enough that they won’t ignore your proposal.

Engage, Engage, Engage

Last but definitely not least, if you’re looking to gain more followers, you’re going to want to increase your own overall engagement with users. This can include:

● Responding to comments. Either comment back or post another video in response to a question being asked. This will show people that you’re dedicated and involved.

● Hosting live sessions. Interaction in real time is great because you get to offer connection. Be sure to pay attention to questions being asked – answering them with a direct shoutout is always nice.

● Running contests and/or giveaways. Did we say grant followers a chance to win prizes? Yes, we did, because it gets followers so invested.

● Asking for feedback. Encouraging audience members to suggest change is never a bad thing; in fact, doing so will give you ample opportunity to maneuver your platform in the exact direction they want you to go. I.e. a larger empire.

Conclusion

How do you feel now that you’ve had a thorough run through? Building your TikTok empire should be easier now than it’s ever been before. So don’t hold back and don’t sit still. Get out there and grow your audience using our tips and tricks that work every time!

A brief bulleted list of what we covered today:

● Identifying your niche

● Understanding your audience

● Producing top tier content

● Utilizing trends

● Starting a content series

● Using hashtags

● Posting at the right times

● Keeping up with a consistent schedule

● Considering closed captions

● Collaborating with influencers

● Engaging, engaging, engaging!