Brittany
In the e-commerce world there is a currency called trust that fuels sales. Customers rely on honest opinions from friends in order to make educated buying choices. Brands that have real reviews always outperform the ones that do not. To Shopify businesses, mastering the process of gathering and sharing reviews isn’t just something to be proud of, but an essential element for growth over the long term.
This article will guide you step-by-step on how to add product reviews shopify way, and the best ways to present Shopify products’ reviews in a manner that increases conversions as well as enhancing the image of your business.
Why Product Reviews Matter for Your Shopify Store？
Before we dive deep into the “how,” let’s explore the reasons why reviews are important:
- Social proof and Trust Reviews: are unbiased and provide actual proof for your products.
- SEO benefits: User-generated review material is keyword rich and frequently revised, allowing your product to be more prominent.
- Review Display: Having reviews on display helps reduce hesitation and increase the confidence of buying, often increasing conversion rates by 20percent or more.
- Reviewing Customer Experience: These reviews transform customers into contributing members, increasing the trust they place in your company.
- Feedback Loop: Genuine and honest reviews aid in improving product and service.
When you learn to add product reviews shopify, merchants will be able to enjoy the benefits listed above and many plus.
9 Simple Steps to Add & Skyrocket Product Reviews on Shopify
Step 1: Choose the Right Reviews App for Shopify
Shopify isn’t equipped with an in-built review system in the initial version However, there are a number of great apps that can help you add product reviews . These are the most well-known:
- Reviews of products on Shopify (Free): Easy user-friendly and supports simple stars and texts.
- Yotpo: features rich, it allows photo and video reviews, social sharing as well as advanced display customization.
- Judge.me: Cheap Highly rated, it includes photo/video reviews, Q&As, as well as customized widgets.
- Stamped.io Features: Robust that integrates with loyalty programs it supports rich media as well as advanced analytics.
- Loox: Dedicated to visually-focused reviews that are perfect for beauty, fashion and lifestyle companies.
Tip:
Check out app reviews, take into consideration your budget and try several choices. The majority of apps provide free trials or plans to help start.
Step 2: Install and Configure Your Chosen App
Making an app for reviews to Shopify is simple:
- Visit Shopify App Store. Shopify App Store and search for the application you wish to use.
- Select “Add app” and follow the directions on screen for installation.
- Connect the app to your account (you might have to grant the permissions).
- Set up your settings: make email requests , review moderating, reward options and show preferences.
The majority of apps have a set-up wizard. This means that even novices can add product reviews shopify with no coding.
Step 3: Customize Your Review Forms and Requests
In order to collect more reviews to collect more reviews, you should make it easy for your customers to leave their feedback. Modify your form for reviews to include:
- Add stars, comments written as well as uploads of photos or videos.
- Make use of simple and mobile-friendly layouts.
- Provide prompts for feedback on specific aspects (e.g. the fit and quality, or delivery).
- Allow “verified purchase” tags for more credibility.
Review requests can be automated by sending an email or text message at the end of every purchase. Customize your messages by adding names of customers or product info, as well as hyperlinks to review forms for increased response rates.
Step 4: Moderate and Manage Incoming Reviews
Controlling quality is essential. Most Shopify review apps let you:
- Accept or decline reviews prior to when they are published.
- Filter and flag for profanity, spam or false content.
- React publicly to both favorable and negative reviews.
- Reviews can be categorized as “verified purchase” or “featured.”
The active management of your reviews will ensure credibility and also protect your brand’s image.
Step 5: Display Shopify Product Reviews Beautifully
This is the part that’s fun of making your review sparkle! The manner in which you display shopify product reviews content can make a significant influence on the trust of customers and converts. This is how you can do this right:
- Product Pages
Reviews of features are directly beneath the description of the products and close to the “Add to Cart” button–this is the place where buyers are looking for assurance before purchasing.
- The average star rating is displayed in the upper right-hand corner on the screen.
- Utilize tabs for clean layouts.
- Display the most recent or helpful reviews first.
- Review reviews with photos and videos for more authenticity.
Verify purchase badges with highlighted highlights as well as reviewer names and locations.
- Homepage and Landing Pages
Review carousels, testimonial sliders or summary widgets, to display your top sellers and provide social proof immediately after guests are in.
- Category and Collection Pages
Review or average rating numbers for each item so that buyers can easily compare products and choose the top-rated products.
- Checkout and Cart Pages
Help reassure buyers who aren’t sure by adding one or two glowing reviews or star ratings next to the payment button.
- Dedicated Reviews/Testimonial Page
Collect your top reviews into the same place and make it simple for buyers to look through feedback for multiple items.
Step 6: Customize Review Widgets to Match Your Brand
A majority of review software allows you to personalize the look and feel of your screens:
- Mix font styles color, font styles, and designs to the theme.
- Pick between list, grid layouts, or carousel.
- Customize your icons, borders and backgrounds.
- Pick which review components (stars pictures, stars, or information about the user) are displayed.
Certain apps let you create advanced features, such as FAQ sections, upvote/downvote buttons as well as “most helpful” tags.
Step 7: Promote and Leverage Your Reviews
Do not just gather reviews, show them to everyone:
- Include top review reviews within email marketing campaigns.
- Upload user-generated images or comments on social networks.
- Video reviews with a feature in advertisements or retargeting campaigns.
- Rewards customers who leave comprehensive or graphic reviews.
Utilize positive reviews as social proof on pop-ups, banners, and other marketing materials to improve your store’s reputation.
Step 8: Analyze Your Reviews for Insights and Optimization
Reviews are goldmines of feedback from customers. Most Shopify review apps let you:
- Examine review volumes as well as average ratings and the sentiment of reviews throughout the course of time.
- Recognize the best-performing products as well as the most frequent challenges.
- Monitor response rates for review requests.
- Segment reviews are categorized by product type locations, customer sort.
Make use of these data to improve your offerings, resolve problems, and fine tune the message you use to market.
Step 9: Advanced Tips for Review Success
Incentivize uploads of photos and videos by providing additional points or discounts.
- Be responsive to all reviews, and thank for the positive feedback, as well as take care of any issues from the critical reviews.
- Tests of A/B review the placements and find out where they result in the greatest conversion.
- Integration with loyalty programs so that customers can earn points when they leave reviews.
- Make sure you send review requests on time. within a couple of days following their delivery date, as excitement will be at its highest.
Use a mix of both negative and positive reviews for greater authenticity.
Measuring the Impact: Key Metrics to Track
For you to understand the significance of your review plan. You must keep track of:
- Rate of Review: submission percent of buyers who write reviews after purchase.
- Average star rating: Overall customer satisfaction.
- Rate of conversion increase: More the add-to-cart rate or purchase rate when you display reviews.
- Time on page: Engage increase from product reviews.
- Sales Through Referrals: The impact of customer reviews on purchase.
Yotpo’s help in how to add Product Reviews to Shopify and display them beautifully
Yotpo lets you integrate product reviews into Shopify and showcase them in a stunning way with a smooth rich, feature-packed integration. In just a couple of clicks, you’ll be able to set up Yotpo onto your Shopify store and begin gathering reviews through messages sent out after purchase as well as SMS. Yotpo’s custom-designed widgets allow you to display shopify product reviews in attractive carousels, grids or even sidebars to match the branding of your shop.
The site allows star ratings, pictures, videos, star ratings, as well as authentic purchase badges that increase the trust factor and appeal of images. Modern moderation techniques ensure that the authenticity of reviews and real-time analytics let you track your results.
Conclusion
Learning how to incorporate reviews for Shopify fashion and then display Shopify product reviews in a beautiful manner is among the most powerful decisions that you can take as a store’s owner. True feedback not only creates confidence and increases conversion rates and increases your company’s reputation and relationship.
Select the best app for your needs and prioritize user experience and include reviews as a major aspect of your store’s process.
