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5 Effective Ways To Optimize Your YouTube Videos For Google Search Visibility

 

Do you use YouTube to boost your brand? If you want to know how to get wider reach on YouTube?

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This article will teach you how to get popular on YouTube for increased exposure in Google search results.

Why Do You Optimize Your YouTube Videos for Google and YouTube Search?

YouTube is the most popular video-sharing website globally, as well as the second most visited website. The website, on its own, provides a massive incentive for content makers to attract large viewers. The potential grows exponentially when combined with the dominance of YouTube’s parent corporation, Google.

Google and YouTube’s collaboration began in November 2006, when Google purchased the video-sharing site. Since then, YouTube has risen to become one of the world’s most significant search engines, second only to its parent company, Google, in terms of population.

You will have a more significant difference in your video marketing campaigns if you concentrate on being classified on both Google and YouTube. That is if your videos feature in related searches on both sites.

Continue reading for a step-by-step guide to producing SEO-focused content that increases the chances of appearing as an embedded video on Google Search Engine Results Pages (SERPs).

 

1: Create Your YouTube Video

Not every YouTube video has the potential to rank high on Google, but video results are more likely for specific queries, predominantly how-to queries.

To maximize the chance that your YouTube video will draw many viewers and rank high on search engine results pages, it should be focused on a subject that people are looking f0or. After all, no one can click on it if no one searches for it—even if Google ranks it.

Choose a topic that viewers would choose to consume by video rather than text.

Longer posts, in my opinion, have a higher chance of ranking than shorter ones because YouTube needs to keep active viewers on the site for as long as possible. As a result, I recommend creating longer videos (as long as they are engaging) to maximize your watch time, which will increase your engagement rate and number of views on your videos.

If your video meets these requirements, it has a fair chance of ranking high on Google SERPs.

Perform Keyword Research to Find a Viable Video Topic

Use your favorite keyword analysis method and YouTube’s autosuggest to identify alternative topics for your YouTube film. Conduct keyword analysis for your YouTube SEO in the same way as you will for your regular SEO.

Look for Similar Videos

After you’ve decided on a possible video subject, go to Google and YouTube and see what comes up with that search word. For example, if you search for “how to draw a flower,” Google returns the following results:

However, in the top spot on YouTube, an individual result is displayed:

In the key SERP, Google crawls and embeds videos more slowly, while YouTube is usually quicker. So, watch the top 3 videos on YouTube (not Google since Google is always delayed) and note their lengths; see if the video maker is doing enough to keep audiences entertained before the end. Make a note of the creator’s strategies.

Make The Video

Use what you’ve learned to make a similar or longer-length video in your style. Get it more interesting than rival YouTube posts.

 

2: Optimize Your YouTube Video for Google Search Results

There are many things to include when it comes to video SEO, such as names, tags, descriptions, thumbnails, captions, and everything else that makes up the video metadata. When rating videos on YouTube, all of these considerations are considered, so accurate data is essential.

Tools such as Ahrefs, SEMrush, Keywords Everywhere, and vidIQ will help you gather knowledge and obtain feedback to help you rank higher in search engines.

Optimize Your YouTube Video for Google’s Key Times

On the SERPs, Google has applied “key Times” to images. Key Times is intended to help viewers quickly navigate to the relevant points in the video that better answer the search question. This function is beneficial for long films, speeches, or how-to videos with several steps.

Add timestamps to your YouTube videos to increase the likelihood that they will be used in crucial moments. Bear the following in mind when applying timestamps:

  • Place timestamps in the video description rather than a pinned statement.
  • Timestamps should be listed in chronological order.
  • Each timestamp should be added to a new line, and the mark should be specified on the same line.
  • Don’t use too many timestamps; around 10 per video is a decent rule of thumb.

 

3: Concentrate on Video Quality

It makes sense because your fans are with you to watch your video, giving them the highest quality you can. Increasing the quality of your videos would help you improve your search results.

We are not asking you to purchase a world-class studio, but with minor investment and some preparation, you can improve the quality of your videos. You can take decent videos with your phone (try using it with a tripod).

All you need are direct lights on the video topic. Don’t forget about the microphone. You can make awesome videos with a modest investment of $100 to $200. Your video rating would almost definitely increase.

4: Create a Captivating Thumbnail

Thumbnails will also influence SEO. Maybe not explicitly, but they do have an effect on your clicks, which means better SEO.

A thumbnail influences a person’s decision to watch a film. As a result, make sure your Thumbnail is eye-catching and gives the viewer a hint as to what your video is about, eliciting curiosity and hence clicks.

With Visme, you can quickly build an eye-catching thumbnail that entices users to swipe over to your links. Begin with a prototype, such as the one below.

5: Add the video titles

It is necessary to add titles to your video content for a few reasons, whether to make it accessible or attract a broader audience.

Not everybody can hear the video, and not all people want to see video material on the sound.

Be sure you add subtitles to a video audio transcript. This transcript automatically optimizes the keyword for your topic, making it very handy for YouTube SEO.

Use this transcript to increase SEO by producing valuable, interchangeable content after transcribing your video. For some applications for video transcripts:

  • Articles/Blogs
  • Factsheets/infographics
  • Blank Articles
  • Copy of the web

 

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