Todd Sumamno
Instagram is a social media platform in the world that has grown into an online business hub. The Internet giant has given an impetus to businesses that want to disrupt their industry. The platform is ideal for brands, businesses, and marketers alike and offers an opportunity to become a household name. However, certain factors may pose a challenge to your growth. These can be the high score of competitors and similar content amongst others. If you are looking for how to get your business started on Instagram, kindly read our article titled 5 Best ways to get your business started on Instagram. Our digital marketing team performed a careful insight into various parameters that affect your growth and came up with viable strategies. Whether you want to increase your Instagram growth, improve brand engagement or get more followers, likes, and shares, this article is the way to go. We have uncovered the 7 tips to use Instagram for business. These strategies and tactics will let you jump on the bandwagon that has infinite growth potential. These are the secrets that are exploited by industry giants for reaching the top spot of online business. This makes them highly tempting. Alternatively, you can buy Instagram followers. Go ahead for a remarkable feat as a successful business is just a step away.
Unleash your creativity
The first step is to switch to a business profile of course. Entrepreneurs like you may have heard and read the words ‘innovate’ and ‘disrupt’ an infinite number of times. Get ready to take the experience of your existing and prospective customers to the next level with highly unique and curated content. Focus on visual content that is eye-catching, entertaining, and informative as it may lead to your success or downfall. For instance, if your business model is a service one, try to showcase the service process, how tips, and how-to’s. Use different formats including photos, short videos, gifs (Boomerangs), AR, etc. We recommend an ideal duration of one minute. Try to use different marketing methods such as sponsored ads, stories, Influencer Marketing, Reels, AR Filters, product teasers, etc. Remember to target your audience base via IGTV.
Create a winning profile
Got caught in the world where everybody is trying to catch up? Well, here’s the solution. You just need to focus on important aspects and ignore the trivial ones. Concentrate on the USP of your brand. Every brand has a product that performs a breakthrough. You need to find out which one is yours. Ensure your profile is captivating enough to gain the attention of users. Factors like an eye-catching profile pic, bio, website link, and phone number make you stand out amongst the competition. For best results, you can take ideas from other brands, but we strictly advise against copying anything.
Behind-the-scenes
The common folks would feel tempted to know the secret locations of a Hollywood movie or song. Likewise, your fans would like to know how your business works or how a particular product is manufactured. Showcase the product lifecycle to your customers and develop a sense of loyalty. You can even demonstrate the base material, production, and distribution process of your offerings. Who knows your cutting-edge tech may drive more customers and cash inflow?
Incorporate relevant Hashtags for a wider reach
This decade-old formula is still relevant today and increases your presence on Instagram to a great extent. Hashtags should be campaign-specific and relate to your product. Think outside the box and develop a company hashtag. A common practice here is that you need to use 3 to 5 hashtags while the common limit being 30. This will help users to easily discover your content.
Leverage the power of Collaboration
As the name suggests, this tip involves partnering with a celebrity influencer for a high reach and growth. This promotion method will benefit you from increased exposure and will drive more traffic to your account. Engage in an influencer campaign today and let your product or service rule the online market. You can take advantage of paid shout-outs for improved engagement. Also consider affiliate marketing business on Instagram by partnering with celebrities and paying them a commission. Needless to say that a strong call to action is inevitable for triggering the response of your potential customers.
Build anticipation and offer exclusivity
Get ready to build anticipation and excite your customers. Keep them hooked to your profile and build your community with them. After you build a cordial relationship with them, reward them with product teaser photos for satisfying their curiosity. This will develop brand loyalty and your audience will feel special.
Monitor your progress
If you have implemented all the above tactics successfully, nothing can stop you from carving a niche in your industry. test and measure results with the help of Social media management and tracking tools. In this context, the default tool Analytics Tool provided by Instagram will come in handy in addition to third-party apps. Level up your game today. These tools will allow you to check your posts’ performance and monitor their analytics. What’s more? Track your engagement rate and generate revenue through ads.
We can say that each tactic or tip has its relevance today and will help you in generating viable results. Remember to take care of the timings, frequency, and quality of your content. Kickstart your journey to a successful and thriving online business on Instagram.
Remember: any business can use Instagram for growth
Instagram might seem like it’s full of lifestyle influencers, yoga gurus, and beauty bloggers, but don’t let that put you off — virtually any business can carve out a presence on the social platform. Whatever industry you’re operating in, you can establish a great Instagram strategy and collect followers (and potential customers), as long as you focus on value. Offer tidbits of actionable advice in a visually engaging way — an SEO business, for instance, might provide insights into the latest Google update through clear diagrams and charts.
In short: value + visuals = a winning Instagram strategy that works for virtually any business.
