Todd Sumamno
If you own a real estate business, you know the importance of these bandit signs. Some people have this misconception that bandit signs are over-saturated, and some parts of the world even made them illegal. But, at the end of the day, it is hard to come across any sign with the same effectiveness that you can get from the bandit sign.
You can see such signs everywhere, whenever you drive down the road. People wouldn’t be using them if they were not at all meaningful. Whenever you are driving down the road, you will spot a very simple yet bright sign advertising home on sale. The idea behind such signs is to generate a cheap and fast way to gain potential leads. While many of these signs designed to attract buyers, there is an entire segment of real estate professionals that use it to capture attention of sellers. In fact, according to the National Real Estate Investor Association, more than 73% of real estate investors use bandit signs in their day-to-day activities to attract distressed sellers.
Things to create an ideal bandit sign:
Some people might claim the bandit sign to be an ugly and big yellow sign. But, the effectiveness is hard to ignore and for some good reasons. Simple signs will make the real estate investor normal and approachable. For an ideal bandit sign, there are some things that you might want to check out first.
- Always try to keep the message clear. The message on the sign needs to be short, crisp, and to the point. No one has time to read a long paragraph. Just provide the name and number of the real estate agent, and you are done!
- Always try to go for the bright and simple colors. Never ever get complicated with the design, as that will turn your bandit sign into a big eyesore. The most common background colors for such signs will be yellow or red and with a black font with a clear message on the top.
- Some studies have stated that women’s names will always gain more business. So, it is better to use a woman’s name as a contact person if you want to attract some more buyers towards your side.
- You will further come across some handwritten fonts with the bandit signs. A simple form of the handwritten font will not intimate your potential seller or buyer. So, be sure to head towards these options first.
Effective and quite legal:
Even though the placement of these signs is associated with a certain degree of risk, but that it is not enough to mitigate its uses. Moreover, the campaigns have proven to be quite effective, and they can easily outweigh any of the potential fines. These signs have the perfect ability to bring some significant leads and deals, which can always trump any penalties that the local governments might enforce on you. So, the final choice to go with the bandit sign campaign relies on you completely. The final decision is yours.
Once you have made plans to move forward with the bandit sign, catch up with the reliable printing companies to create the perfect result in the end. They will create the most attractive signs for you.
