Name Your Brand with a Global Audience in Mind
Your brand is your identity. It’s how you present yourself to the world and it’s a reflection of who you are as a business.
When you’re ready to take your brand global, it’s important to keep 15 things in mind.
1. Keep Your Name Short and Memorable
You want your brand name to be easy to remember and easy to spell. That way, when people see it they’ll instantly know what it is and be able to find you online with ease. A good rule of thumb is to keep it under 15 characters.
2. Make Sure It’s Available Across All Channels
Before you settle on a name, make sure it’s available as a .com domain, on social media, and that you can get the corresponding Twitter to handle and username on other platforms.
3. Avoid using Country or Regional References
When you’re ready to go global, you’ll want to avoid any references to your country or region in your name. This will help ensure that your brand is easily recognizable no matter where it’s seen.
4. Keep It Simple
You want your name to be easy to understand and pronounce. Avoid using industry jargon or made-up words that people might not be familiar with.
5. Consider Your Target Market
Who are you trying to reach with your brand? When considering a name, make sure it appeals to your target market.
6. Make Sure It’s Flexible
Your brand name should be able to grow with you. As your business expands, you’ll want a name that can be used in different countries and across different markets.
7. Avoid using Trends
While it’s important to be relevant, you also don’t want your brand name to date itself by being too trendy.
8. Protect Your Brand Name
Once you’ve settled on a name, you’ll want to protect it with a trademark. This will ensure that no one else can use it and help you build a strong legal foundation for your brand.
9. Consider Your Tone
Your brand’s tone should be reflective of your overall business identity. Do you want to be seen as fun and approachable or more serious and professional?
10. Get Feedback
Before you settle on a name, be sure to get feedback from others. Ask family and friends what they think of your potential names and see if they can remember them easily.
11. Test It Out
Once you’ve narrowed down your list of names, put them to the test by doing a Google search and seeing what comes up. You might be surprised by what you find.
12. Do a Trademark Search
After you’ve done your initial research, it’s time to do a more thorough trademark search. This will help ensure that your chosen name isn’t already in use by someone else.
13. Choose a Domain Name
Now that you’ve chosen your brand name, it’s time to secure the corresponding domain name. This will be your home on the web and it’s important to make sure you have a good one.
14. Set up Social Media Accounts
Now that you have your domain name, it’s time to set up social media accounts for your brand. Be sure to use the same name across all platforms so you’re easily recognizable.
15. Register Your Trademark
Once you’ve taken all of these steps, it’s time to register your trademark. This will give you legal protection for your brand name and help you build a strong foundation for your business.
What is a brand?
A brand is your identity. It’s how you present yourself to the world and it’s a reflection of who you are as a business.
Choosing a brand name is an important decision for any business. Keep these tips in mind to ensure you choose a name that is short, memorable, and flexible. Also be sure to do your research to make sure your chosen name isn’t already in use. Once you’ve settled on a name, take the necessary steps to protect it with a trademark.
With all of these things in mind, you’re well on your way to choosing a name for brand.