jessica
Digital marketing is a multi-faceted field featuring multiple elements, including search engine optimization (SEO). SEO refers to the techniques digital marketers and webmasters employ to ensure that a website appears among the top search results. It is a daunting process and often requires specialized tools to help marketers improve and maintain their website’s performance.
Most SEO tools offer paid packages to give access to various on-page website analytics and metrics. However, SEO’s best-kept secret is that the most dynamic and resourceful SEO tool, Google Trends, is free. Google trends is a Google product designed to help journalists keep up with trends, but below are tips to adapt the tool to your SEO strategy.
However, when it comes to implementing SEO changes, timing is everything. Some alterations can yield immediate results, while others require patience as Google updates its algorithms. This variability necessitates a strategic approach, where understanding the timing of SEO changes becomes paramount. Amidst this intricacy, Google Trends emerges as a versatile tool, offering real-time data to inform decisions. By leveraging its insights, marketers can navigate the nuances of SEO changes timing, ensuring their efforts yield optimal outcomes. Through careful analysis of Google Trends data, marketers can identify opportune moments to implement SEO changes, maximizing their impact and staying ahead in the ever-evolving landscape of search engine optimization.
Generate Content Creation Ideas For Copy, Graphics, And Video
SEO is a multi-faceted process featuring on-page, off-page, and technical elements. Most marketers and SEO experts channel a significant portion of their efforts and resources towards off-page SEO and neglect on-page elements like website content.
However, you can use Google Trends to generate authentic organic web content that improves your website’s ranking in terms of relevance. The tool is also intuitive, meaning even novice digital marketers can learn to use it fast. However, consider hiring a local SEO company if you would rather delegate SEO duties.
For example, if you live in LA, a quick search for a Los Angeles SEO company should help you identify potential candidates. Local SEO companies are a better pick than regional or national ones because they can help your brand establish online authority online before attempting to conquer other markets.
Back to Google Trends, the SEO tool features the “related topics” function whereby it generates a database of topics rated to your query. Therefore, it helps you discover additional content areas related to a keyword and build a content repository.
Most marketers focus on creating evergreen content that will remain relevant for a long time. However, merging prevailing trending topics with your content pillars is possible. Leveraging trending topics allows you to create content that ranks better in organic searches.
Also, besides written copy, Google Trends monitors related topics in video content. According to one statistical report, websites with video content are 53 times more likely to appear on Google’s first search engine results page. Therefore, consider using Google Trends to generate content ideas for videos and webinars to improve your website’s organic SEO ranking.
Use Google Trends For Keyword Research
Most keyword research tools used in SEO give the aggregate search volume for specific keywords. In contrast, Google Trend’s keyword research function goes beyond the search volume and gives you the keyword’s search trend.
The danger with relying on a keyword’s search volume without considering the trend is that it only shows a piece of the puzzle. For example, a keyword may have a high search volume at first glance, yet the trending data shows its search volume is diminishing. The same goes for a keyword with a seemingly low search volume yet trending upwards.
Therefore, Google Trend’s keyword research function allows you to leverage keywords with high potential and ditch dying trends. However, the default keyword trending period on Google Trends is 12 months. Nonetheless, you extend the period to 12 or 36 months to get a clearer picture and leverage annual seasonal trends; such trends are particularly helpful for advertising campaigns.
Besides trending keywords, Google Trends allows you to leverage breakout keywords. Google defines breakout keywords as search queries that grew exponentially, exceeding 5000% within a short period. Breakout keywords are good for SEO because they have a high search volume and low competition.
Lastly, you can discover new keywords using Google Trends. New keywords are search queries that shot up in volume within the last 24 hours. Like breakout keywords, you can leverage new keywords for their low competition. However, evaluate the keyword to ensure it has a reasonable shelf life.
Prioritize Local SEO
Local SEO is crucial in attracting walk-in clients looking for the products or services you offer within your locality. Consumer trends vary across different geographical locations, even within the same country or state.
Therefore, Google Trends features a “local search trends” function allowing you to monitor the keywords trending within your locality. It segments keyword trends by region, allowing you to see how a single keyword is performing across different geographical locations. Local trends are insightful for running local campaigns, product launches, or if you are running two different branches across different locations.
Partnering with a specialized SEO company can further enhance your local SEO efforts. Bold seo Adelaide excels in this arena, offering tailored strategies that align with the unique demands of the Adelaide market. By leveraging their expertise, you can effectively target local customers, driving more foot traffic to your physical locations. Bold SEO Adelaide understands the intricacies of local consumer behavior and can help you optimize your website to rank higher in local search results, making it easier for potential clients to find and choose your business.
Google Trends Helps You Identify LSI (Latent Semantic Indexing) Keywords
Unlike humans, search engine algorithms do not always understand the context of written copy. Therefore, using related words in copy helps to build context while eliminating redundancy.
The “related topics” function in Google Trends helps you to identify semantically related words because the search algorithm prioritizes semantics in ranking pages for relevance. However, the LSI concept remains up for debate among webmasters.
Use Google Trends To Monitor The Competition
SEO’s primary purpose is to set your website above the competition. However, it’s challenging to outrank the competition if you operate in the dark.
Therefore, Google Trends features the “Compare” function that allows you to monitor your competitor’s performance against specific keywords. The function allows you to compare up to five different brands simultaneously.
Conclusion:
The SEO tool you use to optimize your website depends on the priorities in your marketing strategy. However, combine Google Trends with other SEO tools to maximize your brand’s potential.
Brittany
