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Graphic Design for Start-ups and Small Businesses. Importance and Tips

A picture is worth a thousand words, so why not use artwork to complement your content? Graphic design for small businesses is essential. How better to promote your business than high-quality graphics and images?


Graphic designers are able to tap into the emotions of people. They study and analyze the needs of people and create art that reflects those needs.

Frontier Marketing values graphic design for its ability to make a positive impact on customers. The right piece of art at the right moment can convert leads and bring customers to your company.

How graphic design works for small businesses? Then look no further! You will find everything you need right here!

What is Graphic Design?

Graphic design is the art of communicating using visual media.

Graphic design is an art. It takes years of practice to master graphic design.

Professional graphic designers can communicate your tone, emotions, and values in one image.

Graphic design can give your content an engaging visual edge. This is a great way for small businesses to use digital marketing to communicate with their customers.

What are the Different Types of Graphic Design?

Graphic design can be used anywhere. This includes packaging, web design, social media, and many other areas.

Small business owners have many options for graphic design. These are the types you’ll need for your small business.

Visual Identity

Your visual identity is how people think about your business name.

Consider, for instance, the major brands. The swooshing symbol is what you associate with Nike. Starbucks is a picture of a mermaid drinking a cup of coffee. When you think about McDonald’s, the golden arches that look like an M are what you will see.

What other thoughts do you have when you look at those logos? Are you thinking about the company’s history, values, and personality? Are you thinking about the products and services these businesses offer?

If you answered yes, your visual identity has done its job.

The visual identity goes beyond the logo. Every piece of marketing that you see must be consistent with the brand guidelines.

Frontier Marketing uses these guidelines to ensure consistency in all our posts. To represent the brand’s personality, our graphic designer created all of our logos, typographies, and colors. This has made marketing easier.

Advertising and Marketing

Graphic design is a great way for people to connect.

This design goes beyond the brand’s identity and logo. It includes all images you publish to attract people to your business.

This is an example of how graphics are used by businesses on social media.

How are images posted by your company on Facebook and Instagram perceived? Are they consistent with your company’s values? Do they make you and your company more recognizable?

Graphic designers can create images that connect with customers based on their needs, awareness, satisfaction, and wants. This is how graphics can be used to become brand ambassadors and sales tools for your company.

This does not apply to only digital graphic design.

Print is still around, but It’s not dead. Brochures and handouts are great graphic design tools.

Published Content

Published content is not limited to websites or social media.

An eBook can be a powerful tool for promoting your business. A skilled graphic designer is necessary to create a beautiful eBook.

These are just a few other pieces of content that you will need a graphic artist for:

  • Books
  • Newsletters
  • Catalogs
  • Reports
  • Magazines

Visual appeal is a powerful tool to draw people in, online and offline. You shouldn’t judge books by their covers. However, would you choose to pick up a book without a cover?

This is true for reports and newsletters as well. Nobody wants to read endless amounts of text. You need images and design elements that break up the text. To give your content a unique visual element, a graphic designer will use colors and typography.


A graphic designer is required for video creation. Videography and graphic design have many similarities. Videography is a visual storytelling process.

A large number of people watch videos every day. This can help to increase brand awareness.

Frontier Marketing also believes video creation is important. Our team at Frontier Marketing knows that video will be consumed more often, and we want to help our clients take advantage of that.

Full-length videos don’t have to be the only type of videographic design. Logos and social media posts, as well as presentations, can have an animated or video-like effect that people will love.

What can graphic design do for your small business?

Graphic design is a great way to showcase your small business. Graphic design is not just for small businesses. It includes your website, paid ads, and organic search.

A great graphic design can keep your company in the mind of customers long after they have left the window.

These are just a few of the many ways that graphic design can help your business.

Create Your Brand

Graphic design is crucial for branding, as we’ve already said. Businesses need to be able to communicate with their customers. To ensure that your business remains in the minds of customers, graphic designers design memorable logos.


What are your goals when you publish a blog or post on social media? Are you asking them to sign up for your newsletter or click on an offer? These goals can be achieved with great graphic design.

Graphic designers can see what people want visually and are able to communicate that information in a visual medium. Companies with visual content have a 7x greater conversion rate compared to those without.

Encourage customer loyalty

Customer loyalty is also encouraged by well-designed and efficient designs.

How can you communicate your shared values? One way to communicate your shared values is through consistency across all images and designs. This will encourage customer loyalty as the customer will be able to identify what you stand behind.

Encourage Employee loyalty

A great brand can not only build customer loyalty but also encourage loyalty among your employees. Good designs will give your employees a sense of pride. After all, who wants to work in a company that they don’t trust? However, great designs can help to reinforce that belief.

Customer loyalty and employee loyalty are two sides of the same coin. How can you make your brand and values more visible to the world? A viral campaign is one way to get people talking about your brand and values. This is something talented graphic designers can help you with.

What can a visual design do to help you go viral?

Viral means that your brand is seen by many people. We mean a lot. It all depends on who you ask.

Even though you are a small business, this is a lot of people looking at your website. It is difficult to go viral. However, expert graphic design is your best chance at going viral.

These are just a few examples of the types of design materials that could go viral.


Infographics present information in a visual way. Infographics are shared 3x more than other types of content on social media. This can help you to build your authority and position your company as an industry expert.


Many people will enjoy a slice-of-life picture of an employee at work. Customers love to see the people behind the company. This gives your brand a human face and helps it become more relatable.


Every day, the number of videos viewed is increasing. You are missing out on large audiences via email, websites, and social media. Video is a popular medium for people to watch on their smartphones, tablets, and desktops. These videos can easily be shared via social media or sent through email.

What are some graphic design tips?

However, we do recommend that you hire a professional graphic artist. This is a great way for customers to trust you. A professional graphic artist knows the software and the experience to bring your brand to life.

Frontier Marketing’s professional graphic design team knows all the tricks. These are some tips for getting the best out of your graphic design.

Keep it simple

Some people may find a flashy or complicated graphic confusing. You also run the risk of confusing your message. A simple and clear graphic is more effective because it’s easier to comprehend. It is the worst thing that you can do for your business marketing. A good example is the Prillionaires wealth tracker with a net worth calculator that allows you to link, sync, and monitor your multiple assets and liabilities across borders.

Limit Font Types

It can be tempting to use too many fonts if you have lots of text in a design. Not every line of text should be in a different font. should stick to two types. The design could be confusing if it is not.

The two fonts are one-serif font and sans serif. Serif refers to the extensions to letters. Serif fonts include Georgia and Times New Roman. Sans serif is a font that does not have extensions. These fonts are Calibri and Arial. Both fonts are complementary and create a more appealing visual.

Use white space

You might be tempted to use flashy colors or overpowering images. Trust us, simple text emails with strategic visuals are better than flashy colors.

Negative space is also known as white space. It’s the space between design elements like text and images. White space allows your design to breathe and reduces clutter. Keep it simple.

It doesn’t always have to be white. You don’t have to use white space. Colored space can look great and adds to the design.


Graphic design is essential for small businesses. A professional designer is essential if you want to create a lasting impression on your customers.