How Much Does T-Shirt Printing Cost? Why Your Business Should Invest
T-shirts are one of the most common marketing techniques businesses utilize to promote their brand. It’s a cost-effective strategy as it can be used on a day-to-day basis by the recipients, and your products or services can be promoted once they’re visible to a larger group of people through the apparel. Statistics reveal that the market size of custom t-shirt printing globally is valued at more than USD$2.76 billion in 2024. This reflects how companies rely on this to boost their marketing campaigns. (1)
While you need to allot a budget for t-shirt printing, it’s a worthy investment, especially considering its long-term effects. This article will discuss how much it costs and why your business should invest in it. Continue reading to learn more.
The Cost Breakdown
The cost of t-shirt printing can vary depending on several factors, one of which is the location. Companies operating in larger cities or metropolitan areas naturally have higher overhead costs, which can be reflected in their pricing. On the other hand, companies based in smaller towns or rural areas may offer more competitive rates due to lower operating expenses.
For example, if you’re from the major cities of the United Kingdom, chances are the prices will be higher compared to those in smaller towns or suburban areas. This is due to higher rent, labor costs, and the demand for services in urban areas. However, the quality will be guaranteed as a t-shirt printing company in Edinburgh or London will have the latest technology and innovation.
Aside from that, the printing method, number of colors used, design complexity, and quantity of t-shirts ordered have a bearing on the cost of the shirts. Generally, the more colors and intricate designs you choose, the higher the price. However, the cost per unit typically decreases as the quantity of t-shirts increases.
Printing Methods
Nobody wants to use a shirt with subpar print quality because the design will fade in no time. That’s why there are various printing methods available that meet your expectations. Here’s an overview of them:
Screen Printing
This traditional method involves creating a stencil for each color in the design and transferring the ink onto the t-shirt through a mesh screen. Screen printing is ideal for large orders and offers high-quality, long-lasting print. The cost can range from USD$2-5 per t-shirt, depending on the number of colors, the quantity ordered, and the location of the printing company.
Direct-to-Garment (DTG) Printing
DTG printing is a digital printing method that uses specialized inkjet printers to print designs directly onto the t-shirt. This method is suitable for smaller orders and offers full-color printing capabilities. The cost can range from USD$5-10 per t-shirt, depending on the complexity of the design, the quantity ordered, and the location of the printing company.
Heat Transfer Printing
This method involves printing the design onto a transfer paper and then applying it to the t-shirt using a heat press. Heat transfer printing is a cost-effective option for smaller orders and simple designs. The cost can range from USD$3-7 per t-shirt, depending on the design, quantity, and the location of the printing company.
Printing t-shirts offers a variety of methods to bring your designs to life. Each approach has advantages and disadvantages, which should be carefully weighed when deciding on the best production.
Why Invest in T-Shirt Printing?
Investing in t-shirt printing can offer numerous benefits for your business. Here are some compelling reasons to consider:
Cost-Effective Marketing
Compared to traditional advertising methods such as billboards or television commercials, t-shirt printing can be a more cost-effective way to promote your brand. The initial investment in custom t-shirts can pay off through increased brand awareness and potential customer acquisition over time.
Employee Morale and Team Building
Providing branded t-shirts to your employees can foster a sense of unity and pride within your team. It creates a cohesive look and helps employees feel like they are part of a larger community. Additionally, team-building events or company outings can be enhanced by having everyone wear branded t-shirts, further strengthening the team spirit.
Versatility and Customization
T-shirt printing offers a wide range of customization options, allowing you to create unique designs that perfectly reflect your brand’s personality and messaging. From simple text-based designs to intricate graphics and logos, the possibilities are endless. This versatility ensures that your branded t-shirts stand out and leave a lasting impression.
Customer Loyalty and Engagement
Offering branded t-shirts as promotional items or giveaways can be an effective way to engage with your customers and foster loyalty. Customers who receive and wear your branded t-shirts become walking advertisements for your business, further spreading awareness and potentially attracting new customers.
Conclusion
T-shirt printing offers a great opportunity for you and your company to highlight your products and services. Not only are you able to market, but you’re also adding value to those you give your shirts to. Propel your business to greater heights by investing in this endeavor.
References:
1. ‘Custom t-shirt printing market size worldwide from 2016 to 2025.’ Source: https://www.statista.com/statistics/941685/custom-t-shirt-printing-market-size-worldwide/