BrittanyColors have a massive impact on emotions and overall human psychology. This explains why ‘what is your favorite color’ is among the most popular first date questions. People perceive color differently based on their life experiences. However, there is a universal feeling that is elicited by different colors, and you will find them having the same impact on many people and evoking certain responses. They tend to tell a story without using words. Let us explore the power of visuals in our day-to-day experience.
The psychology of colors is deeply considered in the design processes of various websites. For instance, all casinos have the same goal, so you will find some similarities in the choice of colors. When you go to the HitnSpin app download, the first feeling it elicits usually encourages you to kickstart your experience. The designers must have intentionally picked the colors to achieve this magic!
Two Main Types: Warms & Colds
Every color has a meaning and personality that gives it the power to arouse certain emotions. Thus, it is the first thing that communicates to your audience. There are two general types of colors based on their emotional impact.
-
Warm – they include red, yellow, and orange. They tend to instill feelings of energy, passion, happiness, hunger, and positivity. All of them have an uplifting vibe that encourages you to take a step. They are used in warning signs, restaurants, and romantic places.
-
Cool – they include blue, purple, and green. They have a calming and sometimes sad effect on people.
These colors have different shades so designers can tweak them to enhance a certain feeling. Let us take a look at what different colors can do to our emotions:
Red & Blue
Red is the most outstanding in the world. It signals extremes. It is the universal color of love on its positive end and also the universal color of danger. Red usually arouses passion and fires you to do things. In Asian cultures, it signifies happiness and luck, and this explains why it is the color of the Lunar New Year.
If you are looking for a calming, relaxing, and friendly effect, blue will always deliver. It is a bold color that usually stamps authority and builds trust. Most of the top organizations have blue branding for this reason. However, there are different shades, and the darker ones tend to be gloomy and are thus less preferable. People prefer lighter shades!
Green & Yellow
Green is the color of nature that produces a relaxed and positive effect. People love green spaces with vegetation because of this. It elicits feelings of positive growth and inspires optimism.
Yellow is another shouting color that is associated with sunlight. It is the one that signifies joy and happiness. Yellow will always inspire a light moment and is impossible to not notice it.
Pink & Black
Pink has different shades that can either elicit feelings of sweetness and playfulness, or rebellion and attention seeking. It is also regarded as feminine while blue is regarded as masculine.
Black color elicits a feeling of class and elegance. It is regarded as professional, and this explains why it is used in official attire. Black tends to have a subtle professional look with a tinge of mystery. However, it is also used in times of mourning especially when used purely without combining any other color. Due to the terms black magic and black market, it can also be associated with evil and danger.
Black is closely related to gray, which also shows professionalism. It is less outstanding making it seem more conventional.
White & Purple
Peace, innocence, and simplicity are associated with white. It is used in hospitals, hotel rooms, baby clothes, and also by religious men and women to show purity. However, white also tends to pull attention because it stands out, especially if used exclusively.
This is the color of royalty and luxury. It has a calm and reassuring effect on people. In the Catholic church, it is used in funerals. You will often find it in elegant perfumes and bags because of the royalty aspect.
Choose the Color Wisely!
These are the main ones that are used for branding. For them to work, you must use the right shade and the best quality graphics that will illuminate the desired feeling. Secondly, you may desire to pass different messages at a go. This makes it necessary to use a blend of colors as opposed to one. One of the colors may be dominant but the rest come in to soften the feelings. The psychology of color is a complex subject that bothers even the most seasoned designers. Hence, they do various tests and pilots before settling for a color scheme.
Colors have a significant impact on the emotions of people. Each of them tells a certain story. It goes even deeper to the specific shade that could pass a different message. It is important to use the right blend of colors to pass the desired message.
