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What Makes A Good Sportsbook?


A sportsbook serves as a venue where individuals place bets on the outcomes of sports events. The approach to betting can differ across various sports, but service is always the same, giving the customer a fair price for making correct predictions.


Recent years have witnessed a substantial surge in sports betting within the United States. According to the American Gaming Association, the annual sports wagering volume exceeds $150 billion. Given this exponential growth, companies are actively exploring avenues to craft an optimal sportsbook.

Sportsbook betting can add an extra level of excitement to events, and many people are attracted to it for that reason. Take NFL games for example. Sports fans will always hold strong beliefs and opinions, so they’ll believe they can get the better of the NFL odds and making selections that suit them. The vast range of markets means you can stake on pretty much any eventuality, including rushing yards, points scored, and even the coin toss.

Designing the perfect Sportsbook

You will learn how designing the right sportsbook entails much more than just aesthetics. Hopefully, you’ll also find some advice and tips that will help get your sportsbook up and running smoothly and without unnecessary stress.

However, it is easier said than done. Primarily because you would need several components put together, and these must be implemented to the tee. These include:

  • The niche
  • The approach
  • License
  • Payment service provider
  • Features
  • Rating System

The Niche

If you are just starting in this field, you won’t be able to do it unless you have a big budget. Therefore, it is suggested to start slow. Pick a category or a single sport.

Pick a niche that is popular in your region. If you are unsure, use Google Trends. To target a specific niche, do the needful:

  • Create a website design with your chosen sports niche in mind.
  • Design and develop some unique and innovative offers for the sports selected
  • Build a cutting-edge marketing strategy

The Approach

Developing gambling software is slightly tricky. The credibility of the software development team (in case you decide to outsource) plays a key role. Licensing is another. These aspects are essential to assuring the users that their money is safe as you have taken all necessary precautions to prevent hacking and other malicious activities.

One proven way to ascertain safety is by providing custom development solutions. Yes, it is an expensive option. However, you will become the sole owner of the program.

Another option is white-label use. The development method is no doubt less expensive than customized but is a good option if you are on a shoestring budget. Only a fraction of the profit will be shared.


You can obtain a license for sports-based software in most countries, including the US, the UK, Spain and France. In Europe,

Before applying for a license, make sure you have studied the laws of the land well. Use hosting services of the country of registration. It helps in eliminating many issues about jurisdiction created to safeguard the information of the users.

Payment Service Provider

An online payment method helps users to deposit and withdraw money easily and quickly. A betting software requires its founders to get into agreement with more than one payment method. So, please choose a payment service that is flexible enough to adapt their services to different countries.

There are several payment service providers such as PayPal, Stripe, and Your choice also depends on its availability and the niche audience.

Top Features

You have to design different features for both the admin and the users.

Admin features:

  • Login
  • User Management,
  • Data from bookmakers
  • Management (monitor and control wins and payment)

User features:

  • Login
  • Choose a bet
  • Broadcasting game
  • Match Schedule
  • Player/Team information
  • Bet Type
  • Bid Help
  • Bid Results
  • Payment System
  • Match Summary
  • Communication method (to talk to other players)

Select a rating system

In sports betting software, an essential element is calculating the possibility of winning and the total amount of winning. Usually, the algorithm varies from country to country. For instance, in America, rates such as “+100 and -200” are used. The number on the left denotes the amount of winning and the number on the right denotes how much to input. Therefore, if you are betting in the US, you need to add $ 200 to win $ 100.

Finally, introducing the basics of good sportsbook design will definitely start with creating an attractive and welcoming environment for your users. Some people may look at this solely from an aesthetic viewpoint, but remember that first impressions will count towards whether or not your customers will deal with you again or not. Designing a beautiful sportsbook won’t get you far if it’s difficult to use.