6 Landing Page Hacks for Businesses to Increase Conversions

The most important use of business websites is to generate leads and bring revenue to your organization. If your website is not generating enough leads, it probably needs some improvement.

For most websites, a landing page is the most important part of attracting customers to buy from you. Remember that a landing page is not the homepage of your website. It is actually a service or product page that is designed to attract the attention of your visitors to a specific product or service.

Below are 7 landing page hacks that will help you improve your website and generate more leads.

Table of Contents

Use Proper Navigation

It is recommended to use the minimal and easy navigation to help visitors go to a specific section on your landing page. This navigation can be improved by using the breadcrumbs section on the top of your landing page. It will assist users in navigating between different sections on your landing page.

So, make sure to get your website designed by an experienced and qualified team of designers and developers. It will improve the user experience, which in turn will generate more leads for your business.

Give Testimonials and Social Proof to Your Audience

No matter how much you brag about your products or services, the best thing to describe their effectiveness is to provide client testimonials and social proof. There can be nothing better than listing a couple of social proofs by your consumers on the landing page of your website.

According to expert marketers and website designers, adding at least two testimonials on your landing page directly boosts conversion rates. The best practice to do this is to use real-time photos of your clients and add realistic reviews.

You can either use one of them or go with testimonials and social proof from your consumers. It will definitely increase your brand credibility among search engines and also among your consumers.

Personalized Landing Page

All high-converting landing pages across the internet have one thing in common; they all use a personalized approach to address their audience. There are different types of personalization you can use for your audience. Some of them are:

Personalization based on the source of traffic
Personalization based on geo-targeting
Personalization based on cookies and search history

To design and develop a high-converting landing page, you will have to know the basic difference between art and design. Design is something that will sell for you, while art is just for the sake of fulfilling personal needs. If you want to attract and convert customers, you will have to invest in design.

Put Infographics or Videos on Landing Page

While most businesses don’t follow this convention, it is actually a good practice to grab the attention of your visitors by engaging them in visual experiences. You can show some infographics about your services or products or you can also put a video to showcase your actual team or workflow.

A large number of digital marketers agree on this point that putting visual aids on landing pages increases the time a visitor spends on your landing page. However, make sure that the video does not exceed 2 minutes in duration. Also, the best place to put the video is the center of your page.

Make Landing Page Mobile Friendly

The most important aspect of designing and developing a landing page is to make it mobile-friendly. It has been reported that more than 70% of internet searches are carried out on mobile devices. This really represents the importance of making your page mobile-friendly.

On most landing pages, it has been noticed that contact forms and order booking forms don’t load properly on mobile devices. This is a serious threat to your business as it will cause hundreds of your consumers to leave your page without buying anything.

Show Your Products and Services in the Working

A general user wants to see how your products or services work. If you have got a product-based business, you can use pictures or videos of them in working mode. For example, if you are selling a nose shaper, showcase it with a picture of a woman putting it on her nose.

It will increase your product’s credibility and will build trust in your consumers. So, make sure to hire a designer who has become a landing page design expert in his/her industry. You can also work with an experienced web design company to make your dreams a reality and collect maximum business revenue.