Search Engines: The Perfect Place for Mining Data
Search Engines consist of oceans of raw data that flow through the internet. Any information is readily available for anyone looking it up to solve their problem, support their hypothesis, or fuel their conspiracy theory. All you have to do is type in specific keywords related to what you are looking for, and the search engine will give you all of the required information, but what if we want to extract a vast amount of data from the internet? We will use a web scraper and add it to our database.
Web scraping is the art of gathering data from the internet and storing it in a structured form on a local database. Since the simultaneous requests can reduce the performance of the target website, the website administrators deploy countermeasures to prohibit web scraping. Therefore, you may need to take the help of a residential proxy that will divide your requests among an IP pool of consumer devices scattered across a country of your choice. You can learn more about how these proxies work by clicking here.
Mining a website to extract your desired data is very easy. First, you will need to get your hands on a web scraper, a tool that will work in the background and extract all of your desired information. You can design a web scraper yourself or get a pre-built web scraper if you don’t have the necessary programming skills. However, the community support comes with a pre-built web scraper as numerous users prefer them for their data mining activities.
An all-in-one web scraper does three jobs:
You will insert your desired keywords, and the crawler will go through millions of URLs to fetch those who match your defined keywords.
Once the crawler gets hold of the URLs, the scraper will extract all the relevant information from the websites.
- Data parsing
Since most websites are in HTML format, they have unstructured data. The data parsing segment of your web scraper will parse the data into a structured database that is easy to understand.
Search engines have enormous data regarding every single keyword we want to search. Therefore, we need to be clear on what information your web scraper will extract. Here are some insights that you can quickly gain access to through web scraping:
If there is tough competition between you and your rivals, you need to be aware of what they are offering so that you can come up with a tactic to make the target market prefer your products over everyone else. Just deploy your web scraper to extract your competitors’ product price details, and it will return you real-time information. While scraping, make sure your residential proxy is on so your competitors cannot track your web scraper bot.
Sometimes, there is no prize for coming second. If you are in a tight consumer market, and you can’t risk your competitor launching their product ahead of you. You can deploy your web scraper to gather information about your competitors’ products and their respective launch dates. Having timely information can help your company make critical decisions to launch your products before them and capture the market.
You can also gain insights into your products’ performance through web scraping. Your scraper bot will find real-time facts and figures about your products that will help in making a performance-based analysis. If your products perform marvelously, you can use this analysis to maintain them. If they perform poorly, you use the data to determine the underlying factors leading to poor performance and rectify them accordingly.
Word of mouth
Due to the vast nature of the internet, there are millions of people speaking about products, and there is a high chance they might be talking about your products as well. The most efficient way to know what they say about your products is by letting your scraper work in the background and extract their views from their websites. Residential proxies can enhance your web scraping capabilities by initiating multiple concurrent sessions to targeted websites. You can also access certain websites that are not accessible in your country, as residential proxies can spoof your location and make you appear as if you are accessing the website from any other country you want.
Data available on the internet is free, as anyone can view it from a website and increase their understanding of their desired topic. Mining data from search engines is easy, and we can extract all the data we want with the help of a web scraper that will crawl, scrape and parse the data into a structured database. However, it’s helpful to have a residential proxy with you to scrape data anonymously.