Todd Sumamno
What Can You Sell on Shopify? — Mipler
One of the essential questions of any business is: do the products I sell benefit me? Did I guess the user’s needs, or should I change something? And when there are many product types in your store, Shopify sales reports can come in handy. With the help of the report by Mipler, you will always be aware of your bestsellers and popular products.
The Sales by Product Type Report by Mipler provides detailed insights into sales performance across different product categories, helping businesses identify trends and optimize inventory and marketing strategies for better sales outcomes.
The main question is: What can be sold on Shopify?
So, what can a seller sell on Shopify? Without exaggeration — you can sell almost anything!
You can sell various products on Shopify, including physical products like clothing, accessories, and gadgets, as well as digital products like e-books, courses, and software downloads. You can also offer services, subscriptions, and even drop-ship products.
The list of products allowed for sale includes:
- physical goods,
- digital downloads,
- Software,
- electronic goods,
- handicraft items,
- used goods,
- services and gift cards
- personal services
- Membership
- Consultations
- Tickets for events
Selection of goods for sale. Market research
There is no one-size-fits-all strategy for choosing the right products for your Shopify business. Success depends on your target audience and niche. However, you can increase your chances by doing a little research.
Here are some great ways to start your search:
Use research tools
Market and keyword research tools like Google Trends, SEMrush, Ahrefs, and Google Keyword Planner can help you determine what products your customers are discussing, searching for, and buying.
Check out the markets
Examining the “top sellers” or “trending products” sections on platforms such as Amazon, eBay, and Alibaba will give you useful information about popular products. You can also search for top-selling items on drop-shipping platforms like AliExpress.
Explore social media
Searching for popular hashtags on social media sites like Instagram is useful for your marketing strategy and can provide product ideas. Find out what influencers in your industry are talking about.
Check the news
Check out news and market research to understand how consumer preferences are changing. For example, demand for home and health products has increased since the pandemic.
Trends of 2024
It is useful to follow trends because they help to better understand users’ needs.
Here are the products that are popular this year on Shopify:
Smart home devices
Items like smart thermostats and AI-enabled security cameras are in high demand.
Environmentally friendly products
Consumers are increasingly looking for products that reduce their impact on the environment. This includes reusable household items, biodegradable packaging, and sustainable fashion.
Health and wellness gadgets
Products such as smart fitness trackers, portable air purifiers, and aromatherapy devices are gaining popularity as consumers focus more on personal health and wellness.
Subscription boxes
Curated subscription boxes remain favorites, offering everything from beauty products to niche hobbies. These boxes provide a personalized shopping experience that many consumers love.
Custom Apparel
Personalized apparel and accessories, including custom prints and custom designs, are increasingly in demand as consumers look for unique fashion statements.
Pet Products
The pet industry continues to grow, with high demand for unique pet accessories and high-quality pet food. Consumers are willing to spend more on products that improve the comfort and health of their pets.
Digital products
The market for digital products such as online courses, e-books, and digital art is expanding as consumers seek instant access to educational and creative content.
Home Office Equipment
As telecommuting becomes more common, ergonomic furniture, desk organizers, and other home office accessories are in constant demand.
Beauty and skincare products
Organic skincare and skin care products continue to be popular, and consumers prefer products that offer health benefits and contain natural ingredients.
Fitness Wear
Sportswear remains a staple, with items such as leggings, sports bras, and joggers being very popular among fitness enthusiasts.
What can’t be sold on Shopify?
Our research wouldn’t be complete if we didn’t identify which products can’t be sold on Shopify.
And while the opportunities to sell on Shopify are huge, it’s worth noting that Shopify has a long list of prohibited and restricted products. These include financial services and regulated products. Even if such products are legal in your country, Shopify will not allow them to be sold. It is important to familiarize yourself with the prohibited products list to avoid violating the platform’s rules.
Child Exploitation
Shopify actively combats child exploitation. This means that any goods or services that use children or depict them in a sexual or violent context are prohibited on the platform. Shopify closely monitors such incidents and takes steps to stop them.
Harassment and threats
The Platform does not allow the use of its services to harass or threaten specific individuals. This includes any material that causes serious discomfort or fear to anyone else.
Hateful Content
Shopify does not tolerate the use of its services to promote hatred or violence based on race, ethnicity, religion, gender, sexual orientation, or other personal characteristics. This includes not only products but also any content that encourages or condones this way of thinking.
Illegal Activity
Shopify requires all users to comply with local laws. This means that any goods or services that violate local regulations or are illegal cannot be sold through the platform.
Intellectual Property
The Platform does not allow the sale of goods that infringe the copyrights or trademarks of others. This includes replicas, counterfeit goods, or any other material that uses someone else’s rights without proper permission.
Malicious activity
Shopify has a zero-tolerance policy for malware or deceptive activity. This includes any attempt to transmit malware, phishing attacks, or any other activity intended to harm Shopify’s infrastructure or other users.
Sensitive Health Information
Shopify does not allow the collection or sharing of sensitive health information without appropriate authorization. This includes credit card numbers, medical records or any other personal data without proper consent from the individuals it belongs to.
Self-harm
Selling products or services that promote self-harm is also prohibited on Shopify. This includes any goods or materials that can be used to harm yourself or others.
Brittany
