BrittanyIn the fitness industry, having an online presence through a well-designed website is a real game-changer that can help you stand out and attract potential clients. If you are a personal trainer, you won’t regret working on your website and ensuring it blends striking visuals, compelling stories, and easy navigation, creating an immersive digital environment where you can connect with people on a personal level. While it may feel tempting to go for trends, a better approach is to consider the fundamental items that will make a fitness website look compelling and keep customers engaged. In this blog, we provide 6 fitness website design ideas, so if you need some inspiration to make your business’ digital home as welcoming as possible, keep reading!
Video backgrounds
Looping video backgrounds are a great element to include on your website because they can display what it’s really like to be part of your classes. Video is a powerful medium in the digital world, and prospects like it when they can get an inside look into a service or product before they purchase it. In fact, the data shows that videos can be incredibly helpful when making a purchasing decision, so if you want to make people feel more confident when deciding whether they should work with you or not, you should definitely add video backgrounds to your website. But keep in mind that you should record horizontally and consider using 5-10-second clips throughout the website on different section backgrounds as well.
Subtle animations
A fitness studio is known for being fun and energetic, so why not make your website a reflection of that by using animations? This idea isn’t anything new – but thanks to the advancements in technology, it’s now easier than ever to incorporate animation into a website. For instance, subtle animations are powerful as they enable photos and text to slide into view when prospects scroll down the website’s page. Furthermore, you can add hover effects on buttons to make them more engaging and interactive. When looking to add subtle animations, consider your platforms’ innate features, as you could already have this option available. However, it can be worth collaborating with a fitness website designer if you seek to add more advanced animations.
Branded photo shoots
As someone who owns a fitness business, you likely know that people come in various packages, and exercising can happen literally anywhere. Therefore, you want to paint a picture for prospects of how your services really look like. If you provide in-home services, you may want to explain to potential clients that even if it’s possible to buy sling trainer and work out at home on their own without going to the gym, they may still miss out on some advantages of having a personal trainer. At this point, you can showcase the benefits you offer as a fitness professional who can provide training right at their doorstep. And as you do this, it’s worth capturing this aspect in images. So, don’t hesitate to create branded photos that showcase how people can work with you, and keep in mind that you can also use these pictures on social media as well, which can be a very powerful medium to get you more clients who are willing to improve their fitness and lifestyle.
Layered and overlapping elements
Suppose you have a basic template which is quite rigid; it won’t likely make the design look good, and in this case, it’s a good idea to consider adding overlapping and layered elements. Templates often don’t have nuanced elements overlapping effectively and emphasizing the right things. But if you want your website to look more custom and effectively provide visual interest, it’s a good idea to have design elements arranged properly and break up the standard grid. This design trend became mainstream last year, and there’s a good reason why – it simply enables more flexibility when arranging elements on a web page. However, you may want to consider working with a fitness website designer if you find this task too challenging, as a design expert will always know how to make sure that all elements are used efficiently.
GIF thumbnails
As a personal trainer, it’s important to showcase on your website the benefits clients will get from working with you. You want to make your services as compelling as possible so that once they visit your website, they won’t hesitate to book a training session with you. Make sure you mention that you can help them create the right training plan based on their needs and previous experience with workouts. For example, if a client wants to improve their balance and strength, you could recommend they buy sling trainer designed for maximum effectiveness and other equipment, and once they have every necessary tool, you can work together on a training plan that works perfectly for them. However, displaying only text on a website isn’t a good idea – you have to make it more compelling after all– and given that not everyone will watch videos to get an idea of your services, you can use GIF thumbnails as an alternative. They are an excellent addition to your design plans, and you can use them on any website video! Just be sure to select the images carefully or consider uploading a short looping GIF.
A “thank you” page
When a client signs up for a program or a class, what happens when their purchase is complete? In order to start things off on the right foot, it’s a great idea to include a redirect to a “thank you” page. At this point, the client is already engaged, so you want to take advantage of that and connect with them on a deeper level. A “thank you” page can help you do that, and it should include helpful information, such as valuable links, frequently asked questions, the next steps for booking a class, and so on. Be sure to check with your email marketing provider to determine your options – you may have the option of redirecting the user, or you may be able to include a unique message.
The bottom line
Are you looking for design ideas for your fitness website? If so, we hope this blog has given you more clarity on what elements you can incorporate! Remember—your fitness website will reveal a lot about your services and what it’s like to work with you, so put in the effort to make it as stunning as possible.
